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United States District Court, District
of Columbia
Decided Aug. 16, 1991 |
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Kim Hoyt Sperduto, Weil, Gotshal & Manges, Washington, D.C.,
R. Bruce Rich, Beth K. Neelmon, Joseph P. Salvo, Ira M. Millstein, Evie C.
Goldstein, Kenneth L. Steinthal, New York City, for plaintiffs.
Robert J. Sisk, Michael Salzman, Norman C. Kleinberg, Hughes,
Hubbard & Reed, Charles Lozow, Mary K. Fleck, George A. Tsougarakis, New
York City, William R. Stein, Washington, D.C., for defendants.
MEMORANDUM OPINION AND ORDER
JOYCE HENS GREEN, District Judge.
In these consolidated cases, plaintiffs, two cable television
program services and trade associations representing cable program services
and cable television system operators, assert antitrust claims against the
defendant, Broadcast Music, Inc. ("BMI"), in connection with music
performing rights licenses issued by BMI. BMI, in turn, along with several
affiliates, counterclaims against the two program service plaintiffs for
copyright infringement. These matters were heard by the Court in a bench
trial comprising three weeks of live testimony, several additional hours of
videotaped witnesses, as well as thousands of documentary and videotape
exhibits. Based on the findings of fact and conclusions of law set forth
below, the Court enters judgment against plaintiffs and for defendant and
counterclaim plaintiffs.
I. BACKGROUND
This suit was brought by the National Cable Television
Association, Inc. ("NCTA"), Community Antenna Television Association, Inc.
("CATA"), Black Entertainment Television, Inc. ("BET"), and The Disney
Channel ("TDC") against Broadcast Music, Inc. ("BMI"). Collectively,
plaintiffs represent the different components of the cable television
industry. NCTA is the principal trade association of the cable television
industry, whose members consist of cable program services and cable system
operators. CATA is also a trade association for the cable television
industry whose members include cable system operators and cable program
services as well; its membership overlaps with NCTA's. TDC operates a pay
cable television program service that, inter alia, acquires, markets,
and transmits cable programming. BET operates a basic cable television
program service that, like TDC, also acquires, produces, markets, and
transmits programming.
Defendant and counterclaim-plaintiff BMI is a nonprofit
corporation formed in 1939 by radio broadcasters that is a music performing
rights licensing organization within the meaning of the Copyright Act, 17
U.S.C. 116(e)(3). Along with its major competitor, the American Society
of Composers, Authors and Publishers ("ASCAP"), and other smaller entities,
most notably the Society of European Stage Authors and Composers, Inc. ("SESAC"),
BMI licenses the performing rights in the copyrighted musical compositions
of its affiliated [FN1] composers, songwriters, and music publishers. BMI
has more than 110,000 affiliates and its repertory comprises over two
million copyrighted musical compositions. [FN2] Pursuant to form
affiliation agreements, BMI affiliates grant to BMI the non-exclusive right
to license the performing rights in their existing and future copyrighted
musical compositions and to sue on their behalf for infringement of those
rights. In return, BMI monitors the use of affiliates' music and pays them
royalties. [FN3]
FN1. ASCAP composers, authors and publishers are "members" of ASCAP.
FN2. ASCAP has a larger repertory and larger membership than BMI, such that
the two societies have in the past agreed to share fees from the Copyright
Royalty Tribunal at a ratio of 55% (ASCAP) to 45% (BMI). ASCAP v.
Showtime/The Movie Channel, Inc., 912 F.2d 563, 568 n. 10 (2d Cir.1990).
FN3. Through reciprocal agreements with foreign music performing rights
societies, BMI also collects and distributes to its affiliates royalties for
performances abroad.
A. Historical Background
Music performing rights societies were formed as a means of
dealing with the difficulties of composers in obtaining compensation for the
use of their music and in enforcing their copyrights. [FN4] "[T]hose who
performed copyrighted music for profit were so numerous and widespread, and
most performances so fleeting, that as a practical matter it was impossible
for the many individual copyright owners to negotiate with and license the
users and detect unauthorized uses." Broadcast Music, Inc. v. Columbia
Broadcasting System, Inc. ("BMI v. CBS "), 441 U.S. 1, 4-5, 99
S.Ct. 1551, 1554-55, 60 L.Ed.2d 1 (1979).
FN4. Copyrights are not self-enforcing rights.
At issue here is the legality of what is known as "blanket
licensing," the practice of BMI (as well as ASCAP and SESAC) whereby the
licensee obtains the right to unlimited use of all the compositions in the
BMI repertory for a specific period for a specific fee, the latter usually
based on a percentage of the licensee's gross revenue. Thus, the license
fee does not directly depend on the amount or type of music used, or the way
in which the music is used.
Blanket licensing has been the subject of antitrust litigation
for nearly sixty years, beginning with a criminal complaint filed against
ASCAP in 1934. In 1941, the United States brought suit against ASCAP's
blanket licensing--at that time, exclusive licensing--charging that it was
an illegal restraint of trade and that ASCAP constituted an illegal
copyright pool. As a result of the litigation, a consent decree was
imposed in 1941. United States v. ASCAP, 1940-43 Trade Cas. (CCH)
56,104 (S.D.N.Y.1941). The consent decree was substantially amended in
1950, largely as a result of complaints by the emerging television industry
and a successful challenge by motion picture theaters. J1 [FN5] (United
States v. ASCAP, 1950-51 Trade Cas. (CCH) 62,594 (S.D.N.Y.1950)).
The amended consent decree allows ASCAP to obtain only nonexclusive
performing rights from its members, and requires ASCAP to grant any user a
nonexclusive license to perform all ASCAP compositions either for a specific
period or on a per-program basis. Furthermore, ASCAP may not demand that a
user obtain a blanket license. BMI has been similarly subject to the
constraints of a consent decree. See United States v. BMI, 1940-43
Trade Cas. (CCH) 59,096 (E.D.Wis.1941); J2 (United States v. BMI,
1966 Trade Cas. (CCH) 71,941 (S.D.N.Y.)). The consent decrees do differ
in some material respects. Most significantly, ASCAP's decree provides for
a "rate court": if ASCAP and an applicant for a license disagree as to a
fee, the applicant may petition the rate court (the United States District
Court for the Southern District of New York) for a determination of a
reasonable fee. ASCAP must then grant a license at the court-determined
rate. BMI has no such rate court, nor any other compulsory licensing
mechanism. See generally BMI v. CBS, 441 U.S. at 11-12 & n. 20, 99
S.Ct. at 1558 & n. 20. BMI has asked the U.S. Department of Justice for an
amendment to its consent decree to provide for a rate court, but its request
was denied. See J3, J4.
FN5. The following abbreviations shall be used to identify the different
evidentiary sources admitted at trial:
Joint Stipulation of Facts--"J.S."
Joint Ownership Stipulation--"O.S."
Joint Exhibit--"J"
Plaintiffs' Exhibit--"P"
Defendant's Exhibit--"D"
Trial transcript--"Tr."
Witness Video Transcript--"[name] V.Tr. ( [exhibit no.] )" Deposition
transcript--"[name] Dep."
Deposition transcripts from BMI v. Home Box Office, Inc. ("HBO
"), 89 Civ. 8579 (S.D.N.Y. Dec. 28, 1989)--"[name] HBO Dep."
HBO
Hearing Transcript--"[name] HBO Tr."
Apart from the consent decrees entered into with the United
States, BMI's and ASCAP's blanket licenses have suffered but ultimately
survived a number of antitrust challenges by private litigants. See
Columbia Broadcasting System, Inc. v. American Society of Composers, Authors
and Publishers, 400 F.Supp. 737 (S.D.N.Y.1975), rev'd, 562 F.2d
130 (2d Cir.1977), rev'd sub nom. Broadcast Music, Inc. v. Columbia
Broadcasting System, Inc., 441 U.S. 1, 99 S.Ct. 1551, 60 L.Ed.2d 1
(1979) ("BMI v. CBS "), on remand 620 F.2d 930 (2d Cir.1980)
("CBS Remand "), cert. denied, 450 U.S. 970, 101 S.Ct. 1491,
67 L.Ed.2d 621 (1981); Buffalo Broadcasting Co. v. American Society of
Composers, Authors and Publishers, 546 F.Supp. 274 (S.D.N.Y.1982),
rev'd, 744 F.2d 917 (2d Cir.1984), cert. denied, 469 U.S. 1211,
105 S.Ct. 1181, 84 L.Ed.2d 329 (1985). In BMI v. CBS, the Supreme
Court held that the issuance by ASCAP and BMI to CBS of blanket licenses at
negotiated fees is not a per se restraint of trade in violation of
the Sherman Act, and remanded to the Court of Appeals to assess the practice
under the "rule of reason." The Second Circuit accordingly examined
whether, on the record presented, the blanket license, on its face and as
applied, was a restraint on trade. Upholding the district court's finding
that proof of a restraining effect was lacking, the court concluded that the
blanket license did not violate 1 of the Sherman Act. 620 F.2d at
938-39. In Buffalo Broadcasting, a challenge brought by local
television stations to ASCAP's blanket license, the Second Circuit reversed
the district court's determination that the blanket license was an
unreasonable restraint on trade in that context, holding that it was not
such a restraint where there were realistically available alternatives.
[FN6]
FN6. For an account of other conflicts and lawsuits between BMI and other
media, see J3, attachment at 11-20 (February 1987 draft memorandum in
support of BMI's motion to modify the 1966 Consent Decree).
B. The Cable Industry and Music Use
To understand the contentions in this litigation requires, in
addition to historical background, an examination of the different
components of the cable television industry and how it acquires and uses
copyrighted music.
1. Structure of the Cable Industry
There are two tiers of the cable industry represented in this
action: cable program services (also referred to herein as programmers) and
cable system operators. The cable program services represented here are:
First, TDC, a pay cable program service, which means that it usually does
not carry commercial advertisements. Its services (programming) are sold
to subscribers by cable system operators for a monthly fee (in addition to
the basic cable fee subscribers pay to cable system operators for basic
cable services). Like all pay cable program services, TDC's sources of
revenue include a share of the cable operators' monthly charges, i.e.
subscription fees charged by system operators to home viewers for the pay
service. The second cable programmer represented here is BET, which is a
basic cable program service. Basic cable program services do transmit
commercial advertisements as part of their programming. Basic cable
programming is sold by cable system operators to subscribers as part of the
subscription fee for receipt of a package of cable television services--in
other words, without additional charge. Basic cable program services
obtain their revenue from advertisements and from a certain portion of the
subscription fees paid by the cable system operators for carrying the basic
services' programming.
The other component of the cable industry represented here
consists of cable system operators. They transmit programming from four
principal sources: broadcast television stations, distant broadcast
television stations furnished via satellite (known as superstations), local
origination programming (programming produced by the system operators), and
basic and pay cable program services. Cable system operators obtain their
revenues from their share of subscription fees [FN7] as well as from the
leasing of access to their systems for programming and advertising from
local origination programming and basic cable services. Many of the
thousands of local system operators are part of larger multiple system
operators ("MSOs").
FN7. Cable operators' share of revenue from subscribers can amount to 85% of
the subscription fees received for basic cable services and 50% of the
additional fees charged for pay cable services. Tr. at 476-82.
Cable television transmission is accomplished as follows.
[FN8] Cable program services transmit programming regionally or nationally
via satellite or overland microwave. The programming reaches viewers
(subscribers) in one of two ways. The majority of cable television appears
on the screen via satellite transmission from the program services to cable
television system "head-ends" owned by cable system operators. The system
operators then retransmit the programming to subscribers on the same lines
(wire or fiber optic cable) through which they transmit broadcast television
and their own (local origination) programming. A very small percentage of
subscribers receive the cable program services directly on their own home
dish antennas (and pay fees directly to the program services). These two
methods of transmission are used by both pay cable services and basic cable
services.
FN8. For a more complete description of the transmission process, see J12
(Affidavit of Robert M. Zitter, Vice President of Network Operations for
Home Box Office, Inc.).
2. Program Production and Music Licensing
Virtually every type of programming shown on cable television
uses music in some manner. Such music is of three types: theme music,
used either to introduce or close a program;background music, used to
complement the visual action; and feature music, music that is the
principal focus of a program, e.g., in a music variety show. J.S.
40; Tr. at 1734-36. See generally Buffalo Broadcasting, 546
F.Supp. at 281; CBS Remand, 620 F.2d at 933.
To use music as either theme, background, or feature in
programming, producers must obtain the rights from the composers and
publishers of the music. Producers either engage a composer to write
original music for the program (arrangements known as "composer for hire"
agreements), or obtain a license to preexisting music from a music
publisher [FN9] or its agent. The music composer or the composer's agent
negotiates the price of a bundle of music rights; [FN10] mechanical rights
(the right to make a mechanical reproduction of the music), print rights
(the right to publish the sheet music), grand performance rights (the right
to hold dramatic performances of music such as operas and musicals), and,
most relevant here, synchronization rights, the right to record or
synchronize the music with the visual image or other aural aspects of the
program. [FN11] These rights are granted (usually as a package) to the
producer for a negotiated fee.
FN9. Publishers commercially exploit the copyrights of the music in their
catalogs, licensing the various rights to encourage maximum use of their
music. J.S. 92.
FN10. See 17 U.S.C. 106 (distinct rights recognized by the
Copyright Act).
FN11. The Harry Fox Agency, which represents most major music publishers,
serves as the primary agency for the licensing of television synchronization
rights.
The one right that is not granted to producers (other than
producers of motion pictures for theatrical performance [FN12]) is the
non-dramatic performing right (hereinafter "performing right"), that is, the
right to publicly perform the music. The performing rights to music owned
by BMI affiliates are generally licensed through BMI and not to the producer
but to the ultimate "performer," such as a broadcast or cable television
entity. This distinction means that while the price of all other music
rights is negotiated directly between the producer and the composer and
entails the granting of those rights from the latter to the former,
performing rights most often are separately obtained from BMI--usually
through the blanket license at issue here.
FN12. When the producer of a motion picture created for theatrical release
employs pre-existing music, the agreement covering use of the music provides
for both synchronization and performing rights. The difference
stems from the motion picture industry's successful suit against ASCAP.
Alden-Rochelle, Inc. v. ASCAP, 80 F.Supp. 888 (S.D.N.Y.1948). This
proscription was later embodied in ASCAP's 1950 consent decree (J1 Art. V(C)),
and since then neither ASCAP nor BMI licenses movie theaters for music in
the pictures they exhibit. J.S. 123. The performing right extends
only to exhibitions in movie theaters, however; it does not include
performing rights for television transmission of the movie.
3. Programming
Two main types of programming are carried by cable program
services: original programming and syndicated programming. Original
programming is that produced by the cable service itself or by independent
producers specifically for the service. Most cable program services,
including TDC and BET, transmit some original programming. These programs
range from full-length movies to regular programs to promotional
announcements and commercials. Approximately 25% of TDC's programming
consists of such original materials. [FN13] With regard to this component
of programming, then, the program service acts as a producer and thus
selects the music content.
FN13. Rider V.Tr. (P 375A) at 14.
Syndicated programming includes any pre-recorded theatrical
motion picture, videotape, or other recorded work (such as broadcast
television series and music videos) offered for sale or license by
third-party distributors, producers, or syndicators. This previously
produced programming comprises the majority of programming carried by cable
program services such as plaintiffs TDC and BET. [FN14] Several of
plaintiffs' witnesses testified that the quantity and quality of the
syndicated programming they transmit is critical to effective competition
with other cable program services. [FN15]
FN14. For example, approximately 70% of BET's programming is acquired. Tr.
at 710-11.
FN15. E.g., Rider V.Tr. (P 375A) at 12-14; Cooke V.Tr. (P 377A) at
11-12, 24-25.
What plaintiffs are challenging here is the blanket licensing
system that is applied to syndicated programming on cable television, and,
in particular, the time in the process when music performing rights are
acquired. Virtually all syndicated programming contains copyrighted music, a
large percentage of which is in the BMI repertory. The music is selected
by the producer of the syndicated program and synchronized in the program
soundtrack at the time the program is created. Accordingly, when the
syndicated program is sold or licensed to the cable program services, the
music is "in the can," i.e. indelibly part of the program. That means that
cable program services do not play any role in the selection of or
negotiation over the bundle of music rights described above concerning
syndicated programming. [FN16]
FN16. See, e.g., Tr. at 302-08, 722; Rider V.Tr. (P 375A) at 24-25.
Most standard form agreements entered into between syndicators
(or other preexisting program producers) and cable program services provide
that the programmers cannot alter any aspect of the syndicated product.
E.g., P 50D 7 (TDC agreement with MGM/UA Telecommunications, Inc.,
Jan 15, 1990) ("You will not authorize any third party to, nor will you
yourselves, cut, edit, delete from, add to, or alter the Film without our
consent."); P 51E 11 (BET agreement with Columbia Pictures Television,
Aug. 28, 1985, for a television series) ("BET shall telecast each episode in
its entirety...."). These contracts also contain representations and
warranties that the copyright rights attached to the programs elements have
been obtained by the producer or distributor, and the latter thereby
indemnify the licensee against any claims based thereon--except for music
performing rights. E.g., P 50D 7 ("We warrant that we own or
control all rights (except ... nondramatic musical performing rights) in the
Film...."); P 51E 7(b) (Contractor represents and warrants that "the
Series licensed herein do not, and that the exercise by BET ... of the
rights herein granted will not [ ] infringe upon the common law rights, or
the copyright, or the literary, dramatic, music or motion picture rights of
any person...."). As for music performing rights, the agreements provide
that the music performing rights controlled by a music performing rights
society must be paid for by the acquirer of the programming. E.g. P
50D 7; 51E 9.
The relationship between cable program services and system
operators is governed by similar contractual terms. System operators,
usually at the MSO level, enter into affiliation agreements with programmers
for the right to exhibit that service's programming. These agreements
generally prohibit system operators from editing, deleting, or altering any
of the programming content. E.g., P 53C 6(b) (TDC-Adelphia
Communications, 1983); P 53 E 6(b) (TDC-Cablevision Industries, Inc.,
1983); P 54G 4(c) (BET-American Television & Communications Corp.,
1989); P 54 L 4(c) (BET-Falcon Cablevision, 1989). See generally
Tr. at 426-27; 682-83; 747-751; Whalen V.Tr. (J16) at 24-28. The
agreements also have standard representations and warranties indemnifying
the system operators against any claims of infringement concerning the
program elements in programming, but in most instances, these provisions do
not include music performing rights. E.g. P 53C 8(a); P 53A
Art. 8.01; P 54G 8(d)(ii); P 54L 8(d)(ii). It is evident that
without music performing rights, cable television cannot lawfully transmit
programming containing copyrighted music.
In addition to original and syndicated programming carried by
the cable program services, cable system operators also transmit their own
programming (local origination programming), as well as public access
programming. Local origination programming carried by cable system
operators represents only a fraction of the total programming operators
offer. It consists primarily of local news shows, talk shows, and other
programs that use little or no music. Like cable program services' original
programming, system operators' control of local origination programming is
such that they can select the music they use and can acquire the applicable
music performing rights independent of BMI. [FN17]
FN17. System operators thus usually obtain representations and warranties
from the users of public access and leased access channels that the users
have all rights required for the system operator to exhibit the program
lawfully without further obligation on the part of the system operator.
The salient fact derived from this structure, according to
plaintiffs, is that cable program services (and cable operators) have no
control over the music in the vast majority of the programming they transmit
as part of their service. The prevailing industry practice is that music
performing rights are not conveyed and must be obtained from the copyright
holder or his or her agent in order to perform the music in the program.
In addition, cable program services do not obtain the right to alter or
delete the music in syndicated programming. As a result, under the
copyright laws, cable program services cannot lawfully transmit any
syndicated programming containing music from the BMI repertory without a
license from BMI. Without the licenses, then, syndicated programing would
be commercially valueless to cable program services.
The gravamen of plaintiffs' argument is that cable program
services are forced to obtain the blanket license from BMI in order to
transmit syndicated programming, the mainstay of their program offering.
Cable system operators as well must have some sort of license to transmit
copyrighted music. Interestingly, as to noncable program service
programming, these matters are taken care of in different ways. Broadcast
television networks and local stations (whose programming is often
transmitted by cable operators) have licenses governing music performing
rights. [FN18] Furthermore, by statute, cable system operators receive
compulsory blanket licenses at fees set by the Copyright Royalty Tribunal
for distant broadcast (superstation) transmissions. 17 U.S.C.A. 111(d)
(West Supp.1991). As for the remaining two types of programming, local
origination and cable program services (or networks), licensing is
unresolved, [FN19] and it is the failure of BMI and the cable industry to
reach agreement on the issue that led to this litigation. The focus of
plaintiffs' challenge is BMI's demand for a blanket license for syndicated
programming on cable television; they do not challenge the license with
respect to local origination programming or programming made expressly for
first exhibition on cable television.
FN18. Licenses for public television stations are governed by proceedings
before the Copyright Royalty Tribunal. J.S. 53.
FN19. The parties stipulated that system operators, through plaintiffs NCTA
and CATA, have "consistently" but unsuccessfully sought a blanket license
arrangement with BMI for BMI music in the local origination and public
access programming they transmit. J.S. 55.
C. Music Licensing History of the Cable Industry
To understand the posture of this case, and the contour of the
Court's inquiry, a review of the history of music licensing in the cable
industry is helpful. Until December 31, 1989, licenses granted by BMI to
cable program services were "through to the viewer," covering both the
services' satellite and microwave transmission to system operators and home
dish owners, and the retransmission of the programming by system operators
to subscribers. Under this licensing regime, cable system operators did
not need their own licenses for BMI music contained in programming obtained
from cable programmers because their performances of that music were covered
by the programmers' licenses. [FN20]
FN20. The three major broadcast television networks have through-to-
the-viewer licenses from BMI authorizing performances of BMI music in
network programming by both the networks and their affiliated local
television stations. Fees for these licenses are flat-sum dollar amounts
that apparently total less than 0.3% of the networks' revenues. E.g.,
P 83, P 84 (BMI-ABC Network license agreement dated Jan. 1, 1988, effective
through 1993).
During the 1980s, the cable industry expanded and matured.
For example, from 1985 to 1990 subscriptions grew from 32 million to
approximately 53 million households; between 1984 and 1989 total cable
television subscriptions rose by 35.5%, and the average revenues per
subscriber increased from $19.87 to $26.36. U.S. General Accounting
Office, Telecommunications: Follow-Up National Survey of Cable Television
Rates and Services (Report to the Chairman, Subcommittee on
Telecommunications and Finance, Committee on Energy and Commerce, House of
Representatives GAO/RCED-90-199, June 13, 1990), at 57, 59 (D 596). As of
the mid-1980s, BMI had entered into blanket license agreements with five
major pay cable program services (including TDC), [FN21] three basic cable
program services owned and operated by MTV Networks, Inc., and a variety of
smaller cable networks. The fees for these licenses were either flat
dollar sums or, in the case of some pay cable program services, calculated
at the rate of $0.12 per subscriber, never amounting to more than 0.3% of
the pay cable services' revenues. The majority of cable programming
services (and all cable operators) are unlicensed at this time.
FN21. E.g., P 2A (BMI-TDC license agreement, May 27, 1986); P 7A
(BMI-Country Music Television license agreement, Oct. 8, 1987); P 9A (BMI-
HBO license agreement, Nov. 30, 1978).
BMI characterizes these license fees as "start-up" rates.
BMI's Vice President and General Counsel, Marvin Berenson, testified that
BMI believed that these rates were not keeping up with the types of revenues
the cable industry is garnering. Tr. at 2284-85. BMI accordingly sought
higher fees. During 1988 and 1989, BMI offered through-to-the-viewer blanket
licenses to BET and three other cable program services at a fee equivalent
to one percent of each service's annual revenues. [FN22]
FN22. E.g., P 3L-3N (July 1989 correspondence between BMI and BET
attorneys); P 6D, 6E (March 1989 correspondence between BMI and CBN the
Family Channel attorneys); P 4B, 4E, 4H-4L (January and February 1989
memoranda and correspondence concerning BMI licensing of Arts &
Entertainment Cable Network).
A more important point of contention between the cable
industry and BMI that hampered their ability to reach agreement was what BMI
offered as an "alternate method of licensing": dual or split licensing.
Under this approach, cable program services and cable system operators would
have to obtain separate music performing rights licenses for the
transmission of programming containing BMI music. (The system operator's
license would also cover the system operator's non-program service
programming.) In other words, a license would be required for both the
transmission of the cable programming from the programmer to the system
operator, and from the system operator to subscribers. The rationale for
this splitting of fees was twofold: Primarily, BMI was attempting to
capture a share of the greater earnings in the cable industry, that obtained
by operators. E.g., Tr. at 2334-35, 2349. And, it was attempting
to obtain compensation for what it argues are the two separate public
performances that occur in cable transmissions: from the cable programmer
to the system operator, and from the system operator to the subscribing
public. E.g., Whalen V.Tr. (J16) at 98-99.
BMI first introduced the approach in December 1989. It is
undisputed that BMI actively sought to institute this new form of licensing
and that it would prefer to license the cable industry in that manner
thenceforth. E.g., P 178 at 4 (BMI President's Report, Apr. 2,
1990). As the Director of Legal Affairs of The Disney Channel recalled
from a meeting with BMI in January 1990, BMI was adamant on this point and
intended to obtain such licenses from all cable programmers. Whalen V.Tr.
(J16) at 62-63. [FN23] HBO had a similar experience, as reflected in notes
of a meeting between BMI attorneys and HBO, where the former intimated to
the latter that BMI would not be giving through- to-the-viewer licenses. P
9L at 8. BMI also threatened to sue programmers for infringement unless
they acceded to BMI's demands. E.g., P 4H (BMI letter to Arts &
Entertainment Cable Network, Feb. 2, 1989); P 6E at 2 (BMI letter to CBN
The Family Channel, Mar. 21, 1989). [FN24] At the same time, in early 1989,
BMI proposed to the NCTA licensing committee a blanket license fee for
system operators, at a fee of one percent of revenues, to cover their
transmission of local originator and public access programming, as well as
programming from unlicensed cable services. J.S. 84. NCTA refused.
FN23. Ms. Whalen testified that she interpreted the exchange with BMI to
mean that "a through-to-the-viewer license, it was not out of the realm of
possibility but it was certainly out of the realm of the economically
reasonable doable realm of possibility." Whalen V.Tr. (J16) at 107.
FN24. Citations to exhibits are illustrative rather than exhaustive; in most
instances there are dozens of documents that could serve as examples.
BMI's Berenson testified that both this type of license, as
well as a through-to-the-viewer license at a 1% rate, were sought from
programmers. Tr. at 2334-35, 2472. Specifically, through-to-the-viewer
licenses would be offered if they "encompassed the entire revenue stream."
Id. at 2469. BMI notes that it asked TDC, for example, to make a
counterproposal, id. at 2472, but TDC never did so. Id.;
Whalen V.Tr. (J16) at 107. BMI, for its part, refused to go to arbitration
to settle these disputes. P 6E at 2.
In any event, the program services balked at these demands,
refusing to pay above 0.25% of their revenue for a through-to-the-viewer
license, Tr. at 2328- 29, and rejecting the split licensing approach
entirely. It was clear that BMI was seeking substantial increases in
license fees, no matter the type of license. E.g., Tr. at 2471.
After the negotiations broke down, BMI sent letters to several program
services indicating that unless license agreements were entered into, BMI
would sue for infringement of their affiliates' copyrights for the
programmers' unauthorized performance of BMI music. [FN25]
FN25. Isakoff V.Tr. (P 376A) at 49-51; P 6E; P 4H.
BMI subsequently instituted a number of copyright infringement
actions against unlicensed program services. These included cases against
Rainbow Programming, Lifetime Television, and the Christian Broadcasting
Network. [FN26] In an antitrust case brought against it, BMI
counterclaimed for infringement, as it has done here. [FN27] The most
significant action BMI brought was against Home Box Office ("HBO") and
Manhattan Cable Television, Inc. ("HBO case") in December 1989 after
the failure of HBO to agree to the terms of renewing HBO's license on either
a dual or through-to-the-viewer basis. [FN28] In that suit, BMI claimed
copyright infringement and sought an injunction preventing HBO from
continuing to transmit programming containing BMI music. The suit was
settled a year later, well after the instant litigation began. [FN29]
FN26. See BMI v. Rainbow Programming Services Co., 88 Civ. 7158 (MGC)
(S.D.N.Y. Oct. 7, 1988); BMI v. Hearst/ABC Viacom Entertainment Services
d/b/a Lifetime Television, 89 Civ. 2833 (JFK) (S.D.N.Y. Apr. 25, 1989);
BMI v. The Christian Broadcasting Network, 89 Civ. 6246 (JES) (S.D.N.Y.
Sept. 21, 1989).
FN27. See Arts & Entertainment Network v. BMI, 89 Civ. 3526 (KMW) (S.D.N.Y.
May 17, 1989).
FN28. BMI v. Home Box Office, 89 Civ. 8579 (JES) (S.D.N.Y. Dec. 28,
1989).
FN29. BMI and HBO agreed to a through-to-the-viewer license retroactive to
February 1, 1990 through January 31, 1991. The agreed-upon fee was $0.15
per subscriber per year, amounting to approximately 0.3% of revenue),
subject to adjustments should BMI be able to obtain a rate court
modification to its consent decree. Manhattan Cable Television, Inc.
remains unlicensed for its local origination programming and, of course, the
transmission of programming from unlicensed cable program services. J.S.
76; D 899.
BMI never sued BET, although it did send the programming
service a "cease and desist letter" indicating that unless BET successfully
negotiated a license, BMI would sue for infringement. P 3M; Tr. at 764.
BET and other programmers did offer to have the appropriate fee determined
by a neutral third party and to pay interim license fees while the final
license terms were decided, but BMI was not interested. Tr. at 765, 767,
769, 2306; P 6E at 2. TDC's through-to-the-viewer license agreement with
BMI expired on December 31, 1989. During negotiations for renewal in later
1989 and early 1990, BMI pushed for a split license arrangement, but did
offer to consider a proposal for a through-to-the-viewer license, although
at a substantially increased fee. On January 30, 1990, TDC and the other
plaintiffs instituted this action. [FN30]
FN30. BET filed suit on February 7, and shortly thereafter the actions were
consolidated.
II. THE ANTITRUST CLAIM
Section 1 of the Sherman Act forbids "[e]very contract,
combination ... or conspiracy in restraint of trade or commerce." 15 U.S.C.
1. Despite the literal wording, however, the statute prohibits only
unreasonable restraints of trade. Standard Oil Co. v. United States,
221 U.S. 1, 31 S.Ct. 502, 55 L.Ed. 619 (1911). Thus, plaintiffs must show
that a restraint exists; once such a showing is made, a "rule of reason"
analysis is conducted to determine if the restraint is unreasonable and
therefore unlawful. [FN31] This inquiry encompasses "all of the
circumstances of the case," Business Electronics Corp. v. Sharp
Electronics Corp., 485 U.S. 717, 723, 108 S.Ct. 1515, 1519, 99 L.Ed.2d
808 (1988), and entails weighing the anticompetitive effects of the
challenged practice against its procompetitive effects--its impact on
competitive conditions. National Society of Professional Engineers v.
United States, 435 U.S. 679, 691, 98 S.Ct. 1355, 1365, 55 L.Ed.2d 637
(1978); Continental T.V., Inc. v. GTE Sylvania, Inc., 433 U.S. 36,
49 n. 15, 97 S.Ct. 2549, 2557 n. 15, 53 L.Ed.2d 568 (1977). As expressed
by Justice Brandeis in a frequently quoted passage,
FN31. The rule of reason is applied where the restraint is not unlawful
per se. The per se rule applies where "the practice facially
appears to be one that would always or almost always tend to restrict
competition and decrease output." BMI v. CBS, 441 U.S. at 19-20, 99
S.Ct. at 1562. In BMI v. CBS the Supreme Court ruled that the
blanket license was not per se illegal and must be examined under the
rule of reason.
To determine that question the court must ordinarily consider the
facts peculiar to the business to which the restraint is applied; its
condition before and after the restraint was imposed; the nature of the
restraint and its effect, actual or probable. The history of the
restraint, the evil believed to exist, the reason for adopting the
particular remedy, the purpose or end sought to be attained, are all
relevant facts.
Chicago Board of Trade v. United States,
246 U.S. 231, 238, 38 S.Ct. 242, 244, 62 L.Ed. 683 (1918).
Portraying the blanket license as a facial restraint on
competition, plaintiffs urge the Court to apply a full rule of reason
analysis to BMI's blanket licensing of music in syndicated programming and
the dual licensing proposed by BMI in the negotiations that led to this
lawsuit. Defendant, on the other hand, insists that the Court follow the
shorter path traversed by the Second Circuit in both CBS Remand and
Buffalo Broadcasting and ultimately end its journey at an earlier
point, by determining that the blanket license constitutes no restraint at
all. BMI is confident that the Court will find, as the Second Circuit did
in those two contexts, that no restraint exists because there are
"realistically available alternatives" to the blanket license. See CBS
Remand, 620 F.2d at 936; Buffalo Broadcasting, 744 F.2d at 925,
933; see also F.E.L. Publications, Ltd. v. Catholic Bishop of Chicago,
214 U.S.P.Q. 409, 415 (7th Cir.1982).
It is true that virtually any agreement or contract may
restrain trade; "read literally, 1 would outlaw the entire body of
private contract law." Professional Engineers, 435 U.S. at 688, 98
S.Ct. at 1363. And while "trade is restrained ... where rights to use
individual copyrights or patents may be obtained only by payment for a pool
of such rights," CBS Remand, 620 F.2d at 935-36, here there is no
explicit agreement or contract restraining the sale of music performing
rights or otherwise prohibiting their sale outside of the blanket license.
As explained supra, the music performing rights granted by the
music's composers and publishers to BMI are nonexclusive. Composers and
publishers explicitly retain the right to license users directly.
Plaintiffs, moreover, do not allege any tacit conspiracy on the part of
defendant or its affiliates to deny the granting of those rights by the
affiliates to the cable industry. Rather, they assume that the existence
of BMI (the pooling of these rights) by itself automatically constitutes a
restraint.
Plaintiffs also imply that the Supreme Court virtually
declared that the blanket license is a restraint. The opinion does not so
hold. That was not the question before the Court; what it considered, and
rejected, was the legal proposition that the blanket license was per se
illegal under the antitrust laws. That conclusion might be read, in light
of the remand to the Second Circuit to conduct a rule of reason analysis, to
encompass a subsidiary finding that the blanket license was a restraint
because it should be examined under that rubric. However, the opinion is
vague on this point, its holding does not depend on such an assumption, and
conclusions about implicitfindings in Supreme Court opinions cannot be
lightly reached. Indeed, were the Court to engage in delving for
implication, there is language in the opinion suggesting that the blanket
license is not a restraint. For example, the Supreme Court noted that
"ASCAP is not really a joint sales agency offering the individual goods of
many sellers, but is a separate seller offering its blanket license, of
which the individual compositions are raw material." 441 U.S. at 22, 99 S.Ct.
at 1564. [FN32] The Court further observed that "[t]he individual composers
and authors have neither agreed not to sell individually in any other market
nor use the blanket license to mask price fixing in other such markets,"
id. at 23-24, 99 S.Ct. at 1564, implying that their actions do not
constitute a restraint on the music-licensing market. [FN33] Indeed, in a
later gloss on its holding, the Supreme Court noted that "there was no limit
of any kind placed on the volume that might be sold in the entire market and
each individual remained free to sell his own music without restraint."
National Collegiate Athletic Association v. Board of Regents ("NCAA
"), 468 U.S. 85, 114, 104 S.Ct. 2948, 2967, 82 L.Ed.2d 70 (1984).
FN32. "[T]he blanket license is composed of the individual compositions plus
the aggregating service. Here the whole is truly greater than the sum of
its parts; it is, to some extent, a different product" from individual use
licenses. 441 U.S. at 21-22, 99 S.Ct. at 1563.
FN33. It is interesting to observe that the sole dissenter, Justice Stevens,
would have found the blanket license to fail therule of reason test, but he
reached that conclusion because, in his view, the license is a
monopolistic restraint. 441 U.S. at 38, 99 S.Ct. at 1571. Plaintiffs
here nowhere asserted a monopoly claim against BMI; this case was brought
under 1 of the Sherman Act, not 2.
The cases plaintiffs rely on for their contention that a
restraint exists (and that the Court should therefore immediately turn to a
rule of reason inquiry) do not support their cause. In fact, the
significant Supreme Court cases employing or expounding this doctrine arose
out of agreements that were unmistakable restraints; the focus was on
whether the particular restraints involved were lawful. In Continental
T.V., the Court concluded that a limit on the number of franchises
granted for any given area and a requirement that each franchisee sell the
respondent's products only from the locations at which he was
franchised--vertical restrictions contained in franchise contracts--should
be examined under the rule of reason. 433 U.S. at 59, 97 S.Ct. at 2562.
In Professional Engineers, the Code of Ethics provision at issue
affirmatively forbade competitive bidding for engineering services, thereby
preventing engineers from soliciting and submitting price information to
prospective clients until after the client had chosen an engineer. 435 U.S.
at 683-84, 98 S.Ct. at 1361. [FN34] And in NCAA, the object of the
Court's scrutiny was a college athletic association's plan for televising
college football that constituted horizontal price fixing and an output
limitation on its face. "There can be no doubt that the challenged
practices of the NCAA constitute a restraint of trade in the sense that they
limit members' freedom to negotiate and enter into their own contracts." 468
U.S. at 98, 104 S.Ct. at 2958-59; see also id. at 99, 104 S.Ct. at
2959. In FTC v. Superior Court Trial Lawyers Association, 493 U.S.
411, 110 S.Ct. 768, 107 L.Ed.2d 851 (1990), a boycott by court-appointed
lawyers--a facial prohibition on trade--was found to be a per se
restraint. In Arizona v. Maricopa County Medical Society, 457 U.S.
332, 102 S.Ct. 2466, 73 L.Ed.2d 48 (1982), the court considered whether
horizontal agreements among doctors fixing maximum prices--a clear
restraint--should be subject to the per se rule or a rule of reason
inquiry. Indeed, the Supreme Court used the blanket license examined in
BMI v. CBS as a means of distinguishing the practice challenged in
Maricopa County. In contrast to the medical services there, "the
'blanket license' was entirely different from the product that any one
composer was able to sell by himself. Although there was little
competition among individual composers for their separate compositions, the
blanket-license arrangement did not place any restraint on the right of any
individual copyright owner to sell his own compositions separately to any
buyer at any price." 457 U.S. at 355, 102 S.Ct. at 2479 (footnotes
omitted). That those cases invoked the rule of reason (or rejected it) has
no bearing on the threshold question here, where there is no facial
restraint.
FN34. "In this case we are presented with an agreement among competitors to
refuse to discuss prices with potential customers until after negotiations
have resulted in the initial selection of an engineer.... On its face, this
agreement restrains trade within the meaning of 1 of the Sherman Act."
435 U.S. at 692-93, 98 S.Ct. at 1365-66.
This Court refuses to assume that a restraint exists and,
accordingly, examines whether the blanket license is, in the first instance,
a restraint at all. Plaintiffs claim that BMI's blanket license, by its
very nature, is a de facto restraint of trade as applied to
syndicated cable television programming with regard to both the programmers'
transmission to cable operators and the cable operators' transmissions to
subscribers. They highlight facts stipulated to or adduced at trial that
purportedly lead to this conclusion: that BMI offers its repertory on an
"all or nothing" basis, that the fees for the licenses do not reflect the
quantity or quality of the compositions used, and that the fee "is not set
by competition among individual copyright owners." See BMI v. CBS,
441 U.S. at 23, 99 S.Ct. at 1564. Plaintiffs also emphasize that all other
rights pertaining to music use in syndicated programming are conveyed at the
time of production and are done so in a competitive marketplace where
negotiations as to these right are characterized by price competition. In
other words, plaintiffs assert that in a world without the blanket license,
music performing rights would be negotiated in the same competitive setting,
via producer source licensing. In particular, the fact that syndicated
programming, which the record establishes is critical to the commercial
viability of both cable programmers and operators (especially from major
studios), [FN35] involves music "in the can," and the agreements between
programmers and the producers or distributors of syndicated programming
prohibit the deletion of the music contained therein, restrains plaintiffs
from obtaining performing rights by any means other than blanket licenses.
Because BMI's practices leave them with no choice they violate the antitrust
laws.
FN35. Rider V.Tr. (P 375A) at 12-14; Isakoff V.Tr. (P 376A) at 74, 90;
Cooke V.Tr. (P 377A) at 11-12.
This superficially appealing argument does not survive a close
scrutiny of the record evidence. Ironically, plaintiffs, in presenting the
facts as proving their lack of choice, in essence are urging the Court to
determine whether a choice exists. This brings the Court to the analysis
plaintiffs claim is incorrect and should be bypassed, that employed by the
Second Circuit in CBS Remand and especially Buffalo Broadcasting,
where the Court emphasized that the important question was whether "there
are no realistically available alternatives" to the blanket license. 744
F.2d at 933.
Although not binding on this Court, and although based on a
significantly different trial record, the Buffalo Broadcasting
decision is instructive and warrants brief review. That case, it may be
recalled, was a challenge by local broadcast television stations to blanket
licenses for music performing rights. According to the Second Circuit, the
appropriate inquiry was "whether the plaintiff had proved that it lacked a
realistic opportunity to obtain performance rights from individual copyright
holders." Id. at 926. The trial court there had considered three
alternatives--per program licenses, direct licenses, and source
licenses--and had found each wanting. The Court of Appeals found the trial
court's conclusions wrong as a matter of law. As to per program licenses,
the court of appeals declared that transactions costs (e.g., tracking
down individual composers) and the burdens involved in monitoring had not
been shown to be excessive in an objective sense. Id. at 926-27.
As to direct licensing, the court found that plaintiff had failed to prove
that it lacked sufficient market power to have the realistic opportunity to
secure such licenses, particularly because no evidence was offered that the
local television stations had attempted to obtain such licenses and because
they were able to obtain direct licenses for their own local programming.
Id. at 929. Finally, as to source licensing, the court found that
plaintiff had not proved the inability to obtain licenses from producers of
syndicated programming who "could, if so inclined, convey music performing
rights." Id. In this regard, the court observed that "notably
absent from all of the correspondence" concerning offers by the local
television stations to obtain music performing rights from producers
"tendered by plaintiffs is the customary indicator of a buyer's seriousness
in attempting to make a purchase-- an offer of money." Id. at
930-31. The court thus concluded that plaintiffs had not presented
"evidence that the blanket license is functioning to restrain willing buyers
and sellers from negotiating for the licensing of performing rights to
individual compositions at a reasonable price." Id. at 932.
Of course, the fact that local broadcast television stations
did not prevail in their antitrust case challenge to the blanket license
does not mean that plaintiffs here necessarily fail in their parallel
quest. Antitrust questions are always fact-specific. The plaintiffs
before this Court are different, especially because they represent two
distinct sets of players in the market (programmers and system operators).
The evidence presented at trial is not the same as that in Buffalo
Broadcasting. [FN36] That being said, however, plaintiffs here have
failed to carry their burden. It is clear from the record that there
are realistic alternatives available--that plaintiffs, especially the
cable programmers, do have a choice when it comes to obtaining music
performing rights for the syndicated programming they transmit. These
options are examined in turn below, first with regard to cable programmers,
then with regard to cable system operators.
FN36. Plaintiffs argue that the one salient difference is that the Second
Circuit relied on the existence of the ASCAP rate court to curb any
potential abuses. The opinion does not turn on that fact. In any event,
the remainder of the court's reasoning stands on its own.
A. Alternatives Available to Cable Program Services
1. Source Licensing
Much of the time at trial was devoted to "supplier source
licensing" or source licensing. In fact, this is the relief plaintiffs
seek--to have music performing rights bargained for at the time producers
select music for their syndicated product. They claim that suppliers of
syndicated programming do not have the performing rights to convey, and that
even if they do, the existing practice is not to pass on those rights
because of the disincentive created by the blanket license.
a. Preexisting Music
Several form and actual synchronization licenses [FN37]
governing rights to preexisting music issued to producers of motion pictures
(a significant segment of syndicated programming acquired by cable services)
were introduced into evidence that contain clauses limiting the music
performing rights to U.S. theatrical exhibition. These licenses typically
provide that television performance of the motion picture by anyone not
licensed for such performing rights by ASCAP or BMI is subject to clearance
of the performing right either from publisher or ASCAP or BMI or from any
other licensor acting for or on behalf of publisher, and requires an
additional license fee therefor. See, e.g., P 39D 6 (Blackwood
Music Inc. form). Similarly, a form pay/cable synchronization license used
by the music publisher, the Goodman Group, for non-theatric release
syndicated programs [FN38] states that it does not permit any use other
than synchronization or recording, "it being understood that performing
rights licenses must be secured from any performing rights society or other
entity having the legal right to issue such licenses as the owner of such
rights." P 40II 3. It has clearly been the practice in the industry
not to convey performance rights along with synchronization rights. Tr. at
391, 637-40; Rider V.Tr. (P 375A) at 35-36. Nonetheless, publishers do
offer licenses for preexisting music that obligate the publisher to issue
separate music performing rights licenses to cover unlicensed television
exhibition. Tr. at 563-72; see D 667 8(a), D 985 2(b)(i).
These contingent direct licenses, known as "back-up" licenses, commonly
provide for a mandatory performance license to be granted to any television
exhibitor unlicensed by BMI, the fee therefor to be negotiated between the
producer and exhibitor (or by arbitration). For example, a synchronization
and performance license for the composition "You Are My Sunshine," granted
by the publisher to Walt Disney Studios, provides:
FN37. Synchronization licenses issued to film and syndicated programming
producers are usually based on the publisher's standard form. E.g.,
Tr. at 1110; 1171.
FN38. These include made-for-television or -cable movies.
With respect to the exhibition of said motion picture in the
United States ... if any television exhibitor is not licensed to perform the
musical composition by a blanket license issued by the performing rights
society (if any) having the performing rights thereto ... Publisher shall,
or shall cause said performing rights society to, license such television
exhibitor ... for a reasonable performance fee to be negotiated ... or ...
such fee shall be determined by a neutral arbitrator....
D 667 8(a). An identical clause is present in a form used
by Warner Brothers--one of the largest studios producing syndicated
programming. See D 646 9(a). [FN39] Indeed, synchronization
licenses with these or similar clauses were recently entered into between
the Disney Studio and the music publishing company EMI. Boris V.Tr. (D
1111A) at 45-46; see D 1109, D 1110. Form licenses containing
contingent direct licensing clauses are also used by music publishers,
including Disney's Wonderland Music company. Tr. at 162. The
second-largest music publisher in the world, Warner/Chapell, has used these
forms since 1974. See D 14 5(c).
FN39. A Warner Brothers music attorney confirmed that these forms require
the publisher to grant a direct license to the exhibitor if the exhibitor is
not otherwise licensed. Margolis HBO Dep. at 48-49.
Despite these contractual provisions to the contrary,
plaintiffs rely on the existence of a "uniform expectation" that music
performing rights will be licensed through BMI blanket licenses issued to
cable programmers. Tr. at 366-67; 105; 1866-67. They also cite certain
recent form agreements that explicitly require the licensee to obtain a
separate music performing rights license, such as synchronization license
forms for broadcast television used by ABKCO Music Inc., P 40A 3, and EMI
Blackwood Music, Inc., P 40H 6. In any event, they argue that
contingent direct licenses are the exception, rather than the rule.
Whatever the historic practice in the industry may have been,
however, and whether it is a fact that only a minority of licenses for
preexisting music provide for such rights, the evidence conclusively
established that such licenses exist, in both standardized blank forms and
in actual agreements. [FN40] Furthermore, there was no evidence provided
that any cable entities had attempted to utilize the contingent direct
license clause. Indeed, there was evidence that no cable television
programmer had ever contacted Wonderland Music, a large music publisher,
concerning the clause in their form licenses. Borgeson Dep. at 37-38.
FN40. Plaintiffs' observation that these license provisions at most create
an obligation in the publisher to grant a second license does nothing to
advance their argument; that it is a second license does not impede their
ability to obtain the music performing rights, nor does it render this
option unrealistic.
The economic realities of the industry further belie
plaintiffs' claims. It is stipulated that the negotiation of
synchronization and theatric performing rights licenses for preexisting
music in syndicated films and programs is characterized by price
competition. J.S. 115. In determining license fees for the right to
use preexisting music, the music publisher usually obtains from the producer
information on the intended use of the music (e.g., theme or background).
The resulting fee proposal is then subject to negotiation, and the producer
in most instances can reject the offer if the fee is believed to be too
high. Tr. at 1097-99, 1165-67. Producers, moreover, commonly solicit
quotations for several different preexisting compositions from different
publishers, so that the producer can select the composition after receiving
proposed fee rates. Tr. at 1098-99; 1833-34. [FN41] Therefore, to
survive in this competitive marketplace, publishers would grant contingent
direct licenses to producers if they were demanded--even where current
contracts do not allow for such licensing. Tr. at 1841.
FN41. Plaintiffs made much of the few instances where a producer has no
choice as to the preexisting music that will be used in the syndicated
programming or theatrical film, as for example when a producer neglects to
get a synchronization license before synchronizing the music into the
soundtrack. See Tr. at 360-62; see also Boris V.Tr. (D
1111A) at 65-71; P 39F-39G; P 39BB. These exceptional situations,
however, do not prove the blanket license to be a restraint, or even that
BMI can extract supracompetitive license fees. The fees for performing
rights are unquestionably higher in these circumstances; but even
plaintiffs admit they are not extortionate, as BMI or other licensing
entities will not make the price so high as to "kill" the deal.
Plaintiffs also point to the contractual arrangements between
composers and their publishing companies as providing proof of the
impediments that exist with regard to preexisting music in syndicated
programming. These "songwriter agreements" govern the publisher's
administration of the copyrighted compositions in the publisher's catalog,
including the rights acquired by the publisher from the composer. These
agreements vary both within a catalog and among publishers, but plaintiffs
offered evidence of songwriter agreements with music publishing companies
that prohibit the publisher from giving direct licensing without the
composer's consent and that require composers' performing rights royalties
to be licensed and received through BMI. See Tr. at 1863-65,
1908-10; P 45A 4(j); P 45J 5.01; P 45L 4(k); P 45HH 4(k).
Plaintiffs did not show, however, that composers would not give their
permission for such licenses. Further, these contractual provisions are
not necessarily immutable. For example, songwriter Richard Sherman
testified that, if pressed, he would grant his performing rights to the
producer. Tr. at 2014. As with the other contract language discussed in
this case, this language is amenable to change in response to market forces
such as demand and in response to the right price.
b. Original Music
Plaintiffs also sought to prove that producers of programming
containing "original music" (music specifically created for that
programming) were unable to obtain the performance rights from the composer
and publisher, and thus are precluded from granting licenses for performing
rights even if requested to do so. The majority of music in syndicated
programming is original music. Rights to original music are generally
governed in the industry by "work-for- hire" agreements. These are
producer-generated standard form contracts, in which the only term that is
negotiated is the price. Tr. at 319-20, 1743-44, 1943-47. Pursuant to
these contracts, the composer usually receives an initial ("up-front") fee
and, sometimes, agrees to a further compensation formula that would permit
him or her to retain the right to receive royalties from public performance
of the work and for any market sales of the music that may occur. [FN42]
FN42. Obviously, the fees and compensation formulas commanded by composers
vary tremendously, depending on, inter alia the composers'
reputation, past successes, the nature of the music and the project
involved. Thus, the composer J. Williams and his music publisher (MCA)
received $200,000 for the score to the film "Always" (P 29H 3(a)), while
composer F. Merlin and his publisher Metromedia Productions received $5,000
for the score of the television movie "Lady of the House." (P 38M 6).
The parties stipulated that work-for-hire agreements typically
transfer from the composer to the producer "nearly all rights" to the
original music. Plaintiffs introduced evidence showing that these
agreements often do not grant the producer the right to perform or to
authorize others to perform the music nontheatrically, without the producer
obtaining express consent or an additional license from the composer. They
then attempt to transform this evidence into the factual conclusion that
music performing rights are not included in such agreements. Such a
determination, however, would require viewing the evidence through an opaque
screen.
Plaintiffs largely rely on the standard work-for-hire
agreements formulated before or during the early the 1980s. These form
agreements contain language identical or substantially similar to the
following excerpt:
[T]o assure the Artist of participation in the revenue which may
be derived from performances of the Compositions ... Producer will, and it
does hereby, transfer and assign the world-wide Performing Rights ... in and
to the Compositions to the Artist and a publisher of the Producer's
choice....
P 35E, Exh. A 3 (1987 agreement between Patrick Williams and
Twentieth Century Fox); see also P 33F, Sched. B 3 (1980); P
33A, Sched. A 3 (1990); P 35 A, Exh. A 3 (1982). These clauses
result in the composer receiving compensation for nontheatric public
performances of the music only from BMI (or ASCAP or SESAC). Further,
composers testified that they understood these types of contracts to mean
that producers would not or could not assign music performing rights to any
third party. Tr. at 1792-94; 1982- 83; 2012-13.
Yet other (and generally more recent) [FN43] work-for-hire
standard forms do provide for the transfer from the composer to the
producers of all rights to the original music. One example of such
forms provides as follows:
FN43. It would appear that the clauses currently used most often arose after
the litigation in Buffalo Broadcasting began.
Notwithstanding any provisions to the contrary contained herein,
if at any time any television network, television station or other company
('Television Entity') ... does not or may not hold a non-dramatic performing
license from ASCAP, BMI ... or if a Television Entity so require, [Producer]
shall automatically have the exclusive right to license to each such
Television Entity the non-dramatic performing rights in and to the Music for
use in connection with the Show.
D 243 3 (standard Disney Studio form). See also D
404 (Warner Bros); D 314 (Universal); D 205 (MGM); D 651 (Twentieth
Century Fox); P 37A Exh. B 1(d)(i) (1990 agreement between Michael Kamen
and Pathe Entertainment, Inc.); P 30A 9(b)(vii) (standard United Artists
motion picture form); P 34G 8(b)(vii). [FN44] Similar to the
above-quoted "automatic performance rights license" is the "grant of rights"
clause, such as that in a form used by the Paramount Picture Corporation for
composer-for-hire agreements:
FN44. There was testimony that producers attempt to include these automatic
license provisions even where the forms do not provide for them. Margolis
HBO Dep. at 52.
[I]t is specifically understood and agreed that included in the
ownership of all rights of [Paramount] in and to the Compositions is the
specific and irrevocable right under any and all circumstances, in
perpetuity, to perform publicly for profit, or otherwise, and to authorize
others to do so....
P 33A Sched. A 2; see also, e.g., P 32F 4 (1989
agreement); D 783 8(c)(vii) (Pathe Entertainment, Inc. form); D 990 Exh.
A 4 (Orion form).
Again, plaintiffs rely on the historic, prevailing practice in
the industry and on what they claim has been the specific, uniform intent in
virtually all these instances that compensation for music performing rights
on cable television will be determined and distributed by BMI (or ASCAP or
SESAC, as the case may be). Great significance is attached to the fact
that current forms do not render music performing rights the subject of
negotiation--they are subsumed into negotiations over the whole package.
Plaintiffs also attempted, through their industry expert, to dismiss the
clauses as giving merely "technical" rights. Tr. at 549, 561. [FN45] Yet
a witness for plaintiffs from TDC admitted that it could obtain such rights
from the Disney Studio. Tr. at 157-58. Plaintiffs also argued that these
clauses are meaningless because the contracts still provide for compensation
for public performance rights to be received in the first instance through
the performing rights society. But nothing is proven by the observation
that these are merely back- up provisions.
FN45. He stated that "there is a tacit understanding in the industry that
this clause is a nonstarter and is there for window dressing only." Tr. at
550.
Plaintiffs' assertions that there are no known instances of
producers authorizing unlicensed exhibitors to perform music under one of
these provisions, and that BMI composers are "generally unaware" of the
existence of these clauses, carry little weight. For no evidence was
offered that any cable entity ever attempted to obtain such rights through
that mechanism. See Borgeson Dep. at 41-42; Breen Dep. at 57-58.
Economic realities of this segment of the music market are
that there is, as the parties stipulated, intense competition among
composers to be hired to write original music for such programming. Thus,
producers are able to select, on the basis of quality and price, from among
numerous composers to create music for their motion pictures or other
syndicated programming. But plaintiffs dismiss this competition as not
entirely relevant because, they claim, there is no price competition among
composers regarding the licensing of cable television performing rights to
that music. See Buffalo Broadcasting, 744 F.2d at 932. Again,
that observation deserves little weight where there has been no opportunity
for such competition to arise because it has not been pursued by the cable
industry.
Finally, very few cable programmers ever attempted to obtain
source licensing for syndicated programming. The Senior Vice President for
Programming at TDC testified that TDC had never asked suppliers of
programming to obtain performing rights. Rider V.Tr. (P 375A) at 37;
see also Tr. at 136-37. Those that did--BET, HBO and The Family
Channel--did not offer any additional money to obtain the performance
rights. Tr. at 731-32; Isakoff V.Tr. (P 376A) at 73-74. A fact further
undermining their position is that, notwithstanding their failure to offer
additional compensation, source licensing was obtained in several
instances. The Family Channel obtained source licensing clauses in a
number of syndicated programming contracts acquired from 1987 through 1990.
Isakoff V.Tr. (P 376A) at 63-64; see D 286, D 299, D 376, D 379, D
385. HBO has obtained source licensing clauses in approximately 300
agreements concerning syndicated programming since 1984. Cooke V.Tr. (P
377A) at 13-15. Plaintiffs therefore can show no restraint created by
blanket licensing impeding that alternative with regard to licensing that
type of music in syndicated programming.
2. Direct Licensing
With regard to direct licensing, it bears repeating that the
blanket license is a non-exclusive arrangement. In other words,
plaintiffs could choose to obtain licenses directly from the composers and
publishers of the musical works contained in syndicated programming.
Therefore, the question is not whether "direct licensing" is an option, but
whether it is realistically available. There are hundreds of individual
compositions that would have to be cleared with each individual copyright
proprietor. And there was testimony to the effect that ascertaining the
identity of and then reaching the appropriate copyright proprietors was
difficult and costly. Tr. at 439-40; 688-89; 1078-79; Isakoff V.Tr. (P
376A) at 43-44. But even were that feasible, it was clear that for
syndicated programming, although the programs are obviously selected and
known, the musical content is not specified. [FN46] Attempts by Home Box
Office to obtain direct licensing for all its programming were only
partially successful. [FN47]
FN46. Tr. at 437-38; 682, 686-88; 753-57.
FN47. Isakoff V.Tr. (P 376A) at 37-44; Clark HBO Tr. 567-68 (HBO sought to
license hundreds of programs but only succeeded with nine); Segal HBO Tr. at
630 (same). HBO officials involved sensed that BMI was attempting to
hamper their efforts. Segal HBO Tr. at 658-59. But they also understood
that the difficulty partly stemmed from the fact that direct licensing was a
new and unfamiliar approach. Clark HBO Tr. at 550- 55.
Plaintiffs insist that so long as the blanket license exists,
direct licensing will not be economically feasible because copyright
proprietors will want at least as much remuneration as they would obtain
from distributions they receive through the blanket licensing system.
HBO's strategy for obtaining direct licenses began with ascertaining what
BMI had been paying the copyright proprietors. Clark HBO Dep. at 556-62.
Those publishers who were willing to negotiate with HBO demanded at a
minimum the same amount as their BMI distributions, and at times, much
more. In other words, the blanket license serves as a pricing floor. Tr.
at 1844; Boris V.Tr. (D 1111A) at 103-09; P 47T, P 47U, P AA-P DD (HBO-EMI
correspondence); P 47FF-P 47II (Famous Music- BMI-HBO correspondence).
BMI points out that the sheer magnitude of the task does not
make it impossible, if for no other reason than the fact that its licensing
agreements with publishers (as well as composers) are nonexclusive.
Furthermore, they emphasize the stipulated fact that few cable program
services have attempted to obtain direct licenses for the music in their
syndicated programming; in particular, neither plaintiff programming
service here (TDC and BET) made any efforts in that direction. J.S.
126. [FN48] The Court agrees that the dearth of any evidence in this regard
renders plaintiffs' contentions largely speculative.
FN48. TDC is affiliated with six music publishers, including two large
entities, Wonderland Music and Walt Disney Music. Yet TDC failed to
investigate the possibility of obtaining direct licensing through these
companies, even though such licenses could have been granted. Tr. at 162-
63; 1184.
As for HBO's efforts, they too do not form a sound basis for
any conclusions as to the feasibility of direct licensing. HBO did not
begin its direct licensing campaign until after BMI had filed the
infringement suit against it, which calls into question the results
obtained. [FN49] Some testimony indicated that publishers found HBO's
offers to be deficient, both in the amount of money offered, Pinkus HBO Dep.
at 53-54, and in the specific information conveyed, such as the number of
potential exhibitors, that would enable a price to be determined. Ryan HBO
Dep. at 85.
FN49. Cf. Buffalo Broadcasting, 744 F.2d at 931 (attempts to obtain
licenses other than blanket licenses were "darkened by the shadow of the
approaching trial" and therefore the results were not dispositive either
way).
Publishers, moreover, have issued such licenses when asked.
J.S. 95, 132. Four publishers testified that they would grant direct
licenses, for the right price. Tr. at 1184; 1844; 1901-03; Boris V.Tr.
(D 1111A) at 14-16. For example, the music publisher EMI will give quotes
for performing rights when approached for synchronization rights by
unlicensed entities. D 840 (EMI-NBC direct license, 1990); D 843 (EMI
letter to ASCAP concerning ESPN direct license); D 857 (Colgems EMI-ESPN
direct license, 1990). [FN50]
FN50. EMI has also offered a "mini blanket license," a bulk license covering
all the compositions in its catalog. Boris V.Tr. (D 1111A) at 38-39;
see also Tr. at 1936.
Finally, the laws of supply and demand would dictate that
direct licenses would be granted if they were demanded. See Tr. at
2106-07. The lack of a mechanism or mechanisms for dealing with the
negotiations and monitoring of such rights is not necessarily an impediment,
either. Defendant's economic expert testified persuasively that the
required intermediaries would arise. Tr. at 2124. The fact that the market
for synchronization rights is brokered largely by one institution (the Harry
Fox Agency) bolsters this contention. [FN51] See J.S. 94.
FN51. Cf. Buffalo Broadcasting, 744 F.2d 929 (plaintiffs failed to
show that intermediaries would not arise if direct licensing were demanded).
Accordingly, the Court concludes that, although clearly
neither the easiest nor most convenient method, direct licenses for music in
syndicated programming is a realistically available alternative to the
blanket license for cable program services.
3. Per Program Licenses
Another alternative offered as evidence of the lack of
restraint is the "per- program" license. Such a license is a modified form
of a blanket license, providing unlimited access to the entire BMI repertory
for a fee based only on programs using BMI music. Plaintiffs label this
option the "disappearing alternative." Although not as accessible as
source licensing, it too, the Court concludes, exists as a realistic
alternative.
Plaintiffs argue that the practical unavailability of per
program licenses is apparent from BMI insistence that it is not required
under its consent decree to offer such licenses to cable services and
operators. Apart from the shaky legal ground for BMI's position on this
issue, [FN52] the fact is that BMI has offered such licenses to every cable
programmer that asked for one. E.g., Tr. at 818-19; 2285,
2369-70; D 573 (offer to the Family Channel); D 575 (offer to Lifetime
cable network). [FN53]
FN52. Magistrate Judge Dolinger recently determined in an ASCAP rate court
proceeding that ASCAP's consent decree requires it to offer per program
licenses to cable program services. United States v. ASCAP (In the
Matter of the Application of Turner Broadcasting System, Inc., et al.),
Civ. 13-95 (WCC) (S.D.N.Y. July 11, 1991), Memorandum and Order. See
infra for the resolution of the question in this case.
FN53. Indeed, the per program license would aid in attempts to change from
the blanket license to a different license regime because it would serve as
an interim licensing mechanism while other avenues were pursued. Tr. at
1430-31, 1442-43. Cf. Buffalo Broadcasting, 744 F.2d at 928.
Even so, plaintiffs insist that it is not a realistic option
because BMI's offers for per-program licenses were at a rate of 4.5% of
revenue multiplied by the fraction of the services' schedule containing
BMI-repertory music--in other words, four and a half times the offered
blanket license rate. Representatives of cable services testified that such
a rate was so costly as to render it a meaningless alternative, e.g.,
Tr. at 829-30, or so costly that they believed it was not a serious offer.
Id. at 761 Whalen V.Tr. (J16) at 65-67. Plaintiffs' reliance on this
evidence is misplaced.
As with their approach to other kinds of licensing, plaintiffs
failed to show that they made any serious efforts to obtain per program
licenses. Indeed, there was an absence of evidence that cable services to
whom BMI offered per program licenses ever considered that option. None
ever counterproposed; certainly neither BET nor TDC indicated that they were
willing to contemplate this type of licensing. Tr. at 760-61; Whalen V.Tr.
(J16) at 97-98. This failure to engage in negotiation--the robust and
focused give-and-take of the competitive marketplace--cannot shore up their
claims of unavailability. As the Supreme Court observed, a complaint that
an offeror's fee demand "is so high as to preclude agreement fails to
acknowledge that an initially high asking price does not preclude
bargaining." Stewart v. Abend, 495 U.S. 207, 110 S.Ct. 1750, 1764,
109 L.Ed.2d 184 (1990). It cannot be said that a quoted price is too high
when it cannot be ascertained what the actual price would have been had any
bargaining occurred or, better, an agreement reached. [FN54]
FN54. Further, as with the discussion of price competition infra,
there was also no evidence of the relationship between the price asked and
the value of the license received. Cf. Buffalo Broadcasting, 744
F.2d at 926 (multiples of blanket license fee not a valid test of cost
because no evidence indicated that price was high in relation to the value
received).
In sum, cable program services do have realistically available
alternatives to the BMI blanket license and, therefore, the latter does not
constitute a restraint of trade within the meaning of 1 of the Sherman
Act. [FN55]
FN55. Another alternative that BMI contends is realistically available is
the elimination of BMI music from programming altogether. It cites the
example of an agreement between The Family Channel and certain of its
producers in Canada that only ASCAP music would be used. Isakoff V.Tr. (P
376A) at 86-89. This option is patently unrealistic in view of the
quantity of programming carried. In any event, further consideration of it
is unwarranted in light of the availability of other means.
B. Alternatives Available to Cable System Operators
Many of the arguments plaintiffs advanced with respect to the
licensing alternatives available to cable program services were also raised
with respect to cable system operators, albeit with more force, because
operators are, simply put, in a different position. They are further down
the line in the set of transactions and transmissions that bring cable
programs to the public. System operators, unlike program services, do not
participate in the selection of or negotiation over syndicated
programming. They have no relationship with producers or syndicators.
Further, they transmit up to several dozen different cable program services,
each with up to hundreds of syndicated programs containing BMI
music--amounting in some cases to tens of thousands of compositions every
month. See, e.g., Tr. at 439-40.
It is not only their distance from syndicated program
production and the magnitude of the programming they carry that
distinguishes cable operators in this context; it is also their contractual
relationships with the cable programmers whose programming they transmit.
Cable system operators are contractually bound to transmit cable services'
programming simultaneously on receipt from the satellite, and without
interruption or editing. E.g., P 53C 6(b); P 54G 4(c).
Moreover, they have little advance notice (from a month or two to ten days
or less) of the programming content, much less the music therein. See
Tr. at 422, 437-38; 682, 686-88; Whalen V.Tr. (J16) at 19-23; Rider V.Tr.
(P375A) at 40-41, 81. Also, they may not refuse to carry programming
because they have not obtained music performing rights from the
programmer. Clearly, these circumstances render direct licensing of cable
operators cumbersome and, the Court finds, unrealistic.
Source licensing, at first blush, also would not appear to be
ultimately possible, as the market now exists, because system operators
simply do not interact with program producers or syndicators. However, it
was demonstrated that source licensing is available to cable system
operators in the sense that they could obtain clearance for these rights
from their sources, the cable programming services. Plaintiffs
argued that the representations and warranties in affiliation agreements
concerning music performing rights are not equivalent to source licensing
unless the cablenetwork has the authority to convey the rights. But that
merely begs the question of this litigation, one that has been answered
affirmatively--whether the cable programmers can indeed obtain licensing
from their sources.
Defendants also attacked the portrayal of system operators as
helpless victims in the music performing rights market. Many system
operators are vertically integrated with programming services and, in any
event, most are parts of "MSOs"--they are multiple-system operators. The
trial testimony of two MSO executives, Robert Miron and Julian Brodsky,
revealed that MSOs are indeed vertically integrated in that they own
interests in various cable programming services. E.g., Tr. at
462-63. The top fifty MSOs account for more than 90% of the nation's cable
television subscribers. D 852 (FCC Report No. 90-276, July 31, 1990) at
5106. The stipulated facts illustrate the complex ownership relations
among these various components of the cable industry. For example, Time
Warner Inc. has a subsidiary, the MSO American Television and Communications
Corporation, which owns the HBO and Cinemax Cable program services. HBO,
in turn, owns an interest in BET. Time Warner Inc. also owns programming
producers such as Warner Bros., Inc. and Lorimar Television, and also owns
several music publishers, including Warner/Chapell Music and Warner-Tamerlane
Publishing Co. and Lorimar Music Bee Corp.--the last two being affiliates of
BMI. J.S. 31, 33. Thus, in addition to their economic ties with
programmers, MSOs often own music publishers and production companies. J.S.
32.
However, even if the cable operators owned by these MSOs would
be able to obtain music performing rights with relative ease, or
indemnification or warranties therefor, from their affiliated programming
services, [FN56] that does not establish that all system operators would
have this opportunity realistically available to them. [FN57] In other
words, those cable system operators without such affiliations do not benefit
from this potential advantage. More significantly, the economic
concentration of the most powerful MSOs does not give them special access to
the programming services with which they are not affiliated--in most cases,
the majority of the programming services they carry. See Tr. at
403-10; 1059.
FN56. Plaintiffs' evidence that such arrangements do not now occur does not
carry much weight, for the same reasons that their claims that the current
practice of source licensing does not occur--they failed to establish that
it could not be accomplished with relative ease. Indeed, contrary to
plaintiffs' view, the fact that some cable networks have signed affiliation
contracts with MSOs warranting music performing rights does
demonstrate that this form of source licensing is available to system
operators, not just that the programming service has assumed the risk of
those rights.
FN57. Defendant's economic expert testified that because the MSOs are
integrated with programmers, it follows that they have the same access to
licensing options as programmers. Tr. at 2123-25.
However, all that being said, it is also indisputable that
cable system operators are themselves monopsonies--with perhaps half a dozen
exceptions, cable system operators are the only purchasers and, more
importantly, the only transmitters of programming in their geographic
areas. (Most cable systems obtain exclusive franchises from municipalities
or other local governments to transmit cable television in their
territories. J.S. 29.) Were cable operators faced with the prospect,
they would attempt to obtain licensing through an intermediary--most likely,
the programmers whose fare they carry, see Tr. at 2124, and, given
that they are usually the sole conduits for the cable programming system in
a given area, and in consideration of their aggregated power, it is entirely
plausible that programmers would accommodate them. E.g., Hirsch HBO
Tr. at 315-16. [FN58]
FN58. One MSO executive did testify that he believes cable programmers have
the upper hand: "the leverage is all on their side at this point." Tr. at
434.
While direct licensing is not a realistic option, and while it
is a closer question than with regard to programming services, it is
nonetheless clear that source licensing is realistically available to cable
system operators. The blanket license does not, therefore, represent a
restraint of trade with regard to cable system operators.
C. Other Alleged Constraints
Even if the above-described alternatives do exist, plaintiffs
insist they are ultimately illusory because, as a practical matter, the
existence of the blanket license and the industry practices that have grown
up around it, serve as insurmountable obstacles to obtaining performing
rights licenses through other avenues. It is recognized that program
producers customarily do not discuss with BMI publishers the acquisition of
the right to perform the preexisting music on cable entities. These
obstacles, which plaintiffs claim bar competitive trade (as to source
licensing in particular), can be grouped into three broad categories: (1)
the disincentives created by the existence of the blanket license; (2) the
lopsided bargaining power of BMI, particularly concerning negotiations over
syndicated programming because the music therein is "in the can;" and (3)
the beneficial economic relationship between producers and publishing
companies.
1. Existence of the Blanket License
The existence of the blanket license, plaintiffs assert,
creates a series of disincentives that discourage source licensing. They
contend that the major distributors of syndicated product are all aware that
music performing rights are treated differently from other rights, and know
that because cable networks will not be able to secure source licensing from
other syndicators, there is no risk of losing cable customers to other
competitors if they do not offer such licenses. Thus, plaintiffs give no
weight to the stipulated fact that there is competition among syndicators to
sell programming, and defendant's expert's testimony to that effect. In
other words, it is argued that the lack of a genuine risk of losing a sale
of programming over music performing rights arrangements proves that source
licensing is not a "realistic alternative" to the blanket license. This
proffer suffers from the same deficiencies that weakened plaintiffs' claims
about the availability of alternatives: without showing that any cable
programmer ever asked a producer to include music performing rights in a
license, their proof is only speculative. Further, it ignores the
characteristics of supply and demand. It may be that the general
competitive nature of the industry does not reflect intense competition as
to this particular right, but as defendant's economic expert convincingly
testified, if cable performing rights were demanded, the syndication market
would provide them to avoid the risk of losing sales. Tr. at 2112-13.
2. Bargaining Power and "Music in the Can"
It is undisputed that cable networks compete with each other,
with broadcast television networks, and others for the rights to carry
desirable syndicated programming. It is also evident that cable
programmers such as TDC and BET must obtain desirable syndicated programming
to compete in their market. Bruce Rider, Senior Vice President of
Programming for TDC, testified that TDC always competed with others for
programming and that it is a "seller's market." Rider V.Tr. (P 375A) at
24; see also Tr. at 830. Thus, plaintiffs claims, distributors
will decline to license programs to cable program services if the requested
terms are inconvenient, such as a demand for music performing rights.
Accordingly, to stay competitive, the argument continues, plaintiffs have no
choice but to stay within the status quo--take the blanket license.
More persuasive to common sense, however, is the fact that
music in syndicated programming is "in the can" and thus cable entities have
no bargaining power with regard to the performing rights. Cable networks
and operators do not select or negotiate for music contained in the
programs; that transaction occurs at the point of production. Further,
licensees of syndicated programming generally cannot edit, delete, or
otherwise alter the content of the programming they obtain from syndicators
without their express permission. [FN59] In order to transmit syndicated
programming, cable networks (and system operators) have no choice but to
transmit whatever music is in the syndicated programming they have
obtained. Music performing rights proprietors (whether the composer and
publisher for direct licensing, or the producer for source licensing), then,
can extract a higher price than might otherwise be warranted because once
the acquirer of the programming has obtained the programming (including all
rights but music performing rights), the acquirer is forced to take it or
leave it, and once the programming is purchased, the acquirer must pay
whatever price is asked in order to transmit.
FN59. However, contracts with syndicators or other suppliers do allow
programming services to edit programs for "standards and practices," i.e.,
to screen out obscene language, in particular. Rider V.Tr. (P 375A) at
25-30.
BMI blames plaintiffs for their apparent quandary because they
could have sought source licensing for music performing rights, but did
not. "A programmer choosing to rely on the expected future availability of
the blanket license when buying programming, instead of seeking source
licenses at that time, cannot now be heard to attack the blanket license."
Defendant's Post-trial Memorandum of Law at 48.
Second, the programmers' market position in relation to
producers and syndicators is not as lopsided as plaintiffs suggest. Cable
programmers have substantial market power vis-a-vis producers as the buyers
of their programming. The motion picture production and sales industry is
highly competitive, J.S. 101, and their sales to cable programmers
generate substantial revenues for producers. Tr. at 594, 597; Cooke V.Tr.
(P 377A) at 34-35, 41-43; Isakoff V.Tr. (P 376A) at 70. It is reasonable
to conclude that, given the importance of cable to programming producers,
producers would change their practices and provide source licensing if this
important segment of their purchasers seriously demanded it.
As to the hold-up situation, defendant proffered testimony
from music publishers that they do not exert their apparently superior
bargaining power when approached by an unlicensed programmer who has already
purchased programming containing their music. BMI analogized the situation
to negotiations of synchronization rights license for music already "in the
can," such as where a producer's five-year synchronization rights expire and
the programming involved continues to be distributed. Polygram Island
Music Group's Vice-President of Business Affairs Jeffrey Brabec testified
that the need to maintain good relations with producers will check any abuse
of his bargaining power in that situation. [FN60] Similar testimony was
offered by Helene Blue, the managing director of the music publisher the
Goodman Group, concerning a synchronization license fee accepted by BET for
the music performing rights to the music in episodes of the syndicated
series "Frank's Place." The license agreed to by BET was only slightly
higher than the original (expired) license. Tr. at 1887-93; compare
D 1101 with D 1103. The publisher's testimony is buttressed by the
fact that publishers work in a highly competitive market, J.S. 91, and
would not want to engage in any negotiating that would be perceived as
coercive because the resulting ill-will would spill over to their other
transactions in the business. Tr. at 1841. Also important in this regard
is that publishers desire and are mandated to obtain as much exposure for
the compositions in their catalogs as possible. See J.S. 92, 93.
FN60. Mr. Brabec stated, "I might feel like I've got an awful lot of
bargaining power, because my song is in the film--or in the TV series. But
if I try to really abuse whatever bargaining power I think I might have in
this one particular situation, I guarantee you that producer is going to
remember me and my company, and we are going to be avoided in the future. So
I have got to stay within somewhat reasonable [price] ranges." Tr. at
1852.
Finally, it bears noting that the Second Circuit rejected this
same argument when the television network CBS argued that direct licensing
was impeded by such bargaining power. CBS had claimed that "it would be
subject to demands for unconscionably high fees from the owners of
copyrighted music already recorded on the soundtracks of taped programs and
feature film in CBS's inventory." CBS Remand, 620 F.2d at 938. As
in this case, however, the trial record revealed that synchronization rights
were regularly obtained at reasonable prices after the fact, and that
copyright proprietors were not willing to risk their good will in the
industry by engaging in "hold ups." In addition to the factual deficit in
CBS' claim--the same deficit as here--the Second Circuit also observed that
as a legal matter the alleged imbalance of bargaining power was not the
result of the blanket license.
If CBS would be vulnerable to a 'hold-up' when it tries to
acquire performance rights for music on a feature film it wishes to rerun,
that is a consequence of CBS's failure to acquire rerun performance rights
at the time it acquired the film. At that time CBS accepted the risk that
it would one day have to purchase performance rights for reruns, either as
part of the purchase price for a blanket license or at a separate price for
a license obtained directly from the copyright owner.
Id.
Those considerations are equally appropriate with regard to the cable
industry's challenge in this lawsuit. Especially in light of the fact that
the cable programmers could obtain source licenses if they so desired, the
perceived inequity is of their own making. And direct licenses are indeed
feasible in this context, where the programmer does choose the programming,
and has hundreds, if not more, options from which to choose.
Plaintiffs also tried to show that in general terms, BMI has
inflated market power because of its monopoly position with regard to the
pooled rights in its repertory. They proffered the testimony of cable
programming executives to the effect that BMI extracts prices not based on
the value of the rights conveyed, but based on a determination by the
licensee programmers of their ability to pay and their willingness to do so
in circumstances where they perceive they have no practical alternative.
Tr. at 110-13. They point to BMI's concession that it did not consider the
cable network's ability to take advantage of alternatives when formulating
the fees proposed in late 1989 and early 1990 (1% of revenues, split
licensing). In other words, plaintiffs assert that defendant itself
believed it had the ability to extract a monopolistic price, or at least a
price substantially greater than had been demanded previously. See
Preston HBO Dep. at 154-55 (BMI never considered possibility of direct
license to be a constraint); Preston Dep. at 70-72 (BMI does not feel
constrained by ASCAP's fees); Tr. at 2471. What the parties perceived may
be relevant in determining what a reasonable license fee would be, see
ASCAP v. Showtime/The Movie Channel, Inc., 912 F.2d 563, 572, 585- 86
(S.D.N.Y.1989), aff'd, 912 F.2d 563, 570-71 (2d Cir.1990) ("Showtime
"), [FN61] but this Court does not sit as a rate court, this Court must
decide an antitrust case on the record evidence. What matters is objective
availability, objective price, objective market power.
FN61. The Magistrate Judge's opinion is printed as an appendix to the Second
Circuit's opinion.
Another aspect of market power that is relevant to the Court's
examination is the market power of the purchaser, not just the seller. For
the seller to have undue market power requires its converse--that the
purchasers have little market power. The evidence showed that plaintiffs
cannot claim to have little market power in relation to BMI. First, of
course, the Court has already determined that plaintiffs do indeed have a
choice of licensing options, which means that they can exert power in the
marketplace by refusing unfavorable terms offered by BMI. Second, even
assuming that plaintiffs have little or no choice, and that they are
constrained by the current structure of the market and current practices in
the industry (a position already rejected), plaintiffs themselves have
considerable economic power in this marketplace. Cable program services as
a group represent a large force in the entertainment industry and a source
of enormous potential revenue for BMI. As the industry matured in the
1980s, particularly after deregulation in 1984, [FN62] the number of cable
program services and, more importantly, the number of subscribers thereto,
rose substantially--as did revenues. E.g., U.S. General Accounting
Office, Telecommunications: Follow-Up National Survey of Cable Television
Rates and Services (Report to the Chairman, Subcommittee on
Telecommunications and Finance, Committee on Energy and Commerce, House of
Representatives GAO/RCED-90-199, June 13, 1990, at 25, 56-61 (D 596); Tr.
at 472-73; D 1038 attachment (Newhouse Broadcasting Corporation's
subscriber and advertising revenues from 1983 to 1989). At present, there
are approximately 80 such services (15 pay, 65 basic), J.S. 36, serving
over 80 million subscribers. See O.S. As mentioned earlier, an
examination of the Ownership Stipulation reveals an intricate web of
ownership relationships among cable companies; indeed, ownership is
concentrated and overlapping. To cite but one example, the pay programmers
HBO and Cinemax together account for over 23 million subscribers; both are
owned by Time Warner Inc., which also has ownership interests in, inter
alia, BET and the Turner Broadcasting System. Finally, cable programmers
have a national trade association, the NCTA.
FN62. See 47 U.S.C. 521 et seq. (Cable Communications
Policy Act of 1984).
That much and more is true for cable system operators. With
only a few exceptions, Tr. at 453-55, operators are granted exclusive
franchises to deliver cable television to certain territories. J.S.
29. And, the vast majority of cable operators belong to MSOs. Finally,
on a national level, they are specifically represented by the NCTA Music
Licensing Committee, the purpose of which is to address licensing issues of
concern to the system operator members of NCTA as well as CATA. J.S.
2, 3. [FN63]
FN63. The NCTA licensing committee only briefly represented the interests of
cable programming services; it has not done so since the early 1980s. J.S.
2.
These facts present a very different scenario than that in
Broadcast Music, Inc. v. Moor-Law, Inc., 527 F.Supp. 758 (D.Del.1981),
aff'd mem., 691 F.2d 490 (3d Cir.1982), where the district court
found that the plaintiffs there (small establishments such as bars that
provide live music), were overwhelmed by the market power of BMI: "where
there is no corresponding power on the buyer's side. Unlike the television
network market where buyers like CBS can exercise some monopsony power of
their own, the buyers [here] are weak and diffuse." 527 F.Supp. at 764.
Interestingly, the ASCAP rate court concluded in Showtime that cable
companies did not have substantial bargaining leverage in the market as
compared to ASCAP, especially in contrast to national broadcast networks (CBS
Remand ) and local broadcast television stations (Buffalo
Broadcasting ). "CBS is, of course, one of a small handful of national
networks, with the advantage of a very high public profile, substantially
greater revenues than the individual cable companies, and a parent that
controls a large business in music publication." Showtime, 912 F.2d
at 584; cf. CBS Remand, 620 F.2d at 937-38. As for local
television stations, the Magistrate Judge found they had "the bargaining
advantage of negotiating jointly through their All-Industry Committee" and
the "further advantage that by virtue of their number they represent a much
larger source of revenue to ASCAP and a much more difficult industry to
police for copyright infringement. These circumstances also suggest that
they may be able to negotiate on more equal terms with ASCAP than could the
individual cable program suppliers." Id. (citations omitted). The
facts adduced at this trial showed that the cable industry is not so
diffuse, it is nationally organized, and it represents--both in the
aggregate and on the individual programming service or system operator or
MSO level--a significant source of revenue (and, given the unlicensed status
of most of the industry, potential revenue) to BMI and therefore has
considerable leverage in any negotiations on this subject. [FN64]
FN64. E.g. TDC's Rider noted in passing that "[W]e reject probably 80
percent of the programming that is submitted to us." Rider V.Tr. (P 375A)
at 18.
3. Producers' Ties to Publishing Companies
The final impediment plaintiffs identified at trial is the
economic disincentive stemming from the fact that producers often receive
the publisher's share of music performing royalties resulting from the
transmission of their syndicating programming. Here the parties differ on
the significance of the monies involved. Defendant points to the Second
Circuit's disparagement of this argument on the ground that the
distributions by BMI of $0.50 to $0.85 for half-hour individual airplays
were insignificant when compared to the returns on syndicated program sales,
744 F.2d at 931. As explained previously, half of every dollar of
royalties distributed by BMI goes to the composer (the "writer's share") and
half goes to the publisher. Producers of syndicated programming often own or
control a publishing entity that becomes the publisher of the original music
in their programs and thereby obtain the publisher's share of the
royalties. See Tr. at 322-24, 388; 1116- 18. [FN65] Plaintiffs
argued, then, that because producers of syndicated programming receive
"substantial" economic benefits from these distributions at little cost,
they have a vested interest in maintaining the blanket licensing status
quo. [FN66]
FN65. Indeed, the music catalogs of many publishers consists almost entirely
of music written by composers-for-hire for syndicated programming created by
the producer who owns or controls the publishing entity. Tr. at 1160-61;
Caster Dep. at 26; Weitzman Dep. at 29-30.
FN66. According to earnings figures, the greater part of BMI royalty
distributions to publishers deriving from cable and broadcast television
goes to producer-publishers. See J.S. schedule B; O.S.
Defendant elicited testimony undermining this theory,
however. TDC's Vice President and Counsel admitted that the Disney Studio
does not consider royalties it receives from its wholly-owned publishers to
be a factor in whether to issue source licensing for its syndicated
programming. Tr. at 146, 149. Even plaintiffs' economic expert conceded
that BMI royalty distributions are only a "minor factor" to producers
considering source licensing. Tr. at 606. In any event, not all
producers own or control publishing companies (20th Century Fox does not own
any, Tr. at 202, 599-600) and these producers certainly have no economic
interest in the publisher's share of BMI royalties. Finally, the amount of
such royalties, even in the aggregate, is minuscule in comparison to the
dollar figures involved in syndicated programming transactions. TDC's
publisher affiliate, Wonderland Music, earned BMI royalties from cable in
the low six figures. J.S. schedule B. In contrast, Disney Studios
recently entered into a $500 million deal with just one pay cable
programming service. Tr. at 605-06. It is stipulated that the largest
earner of cable television royalties from BMI in 1989 received royalties in
the low six-figure range, with most of the publishers in the same context
earning less than $100,000. Although hardly pennies, these amounts pale in
comparison to the millions or hundreds of millions producers of syndicated
programming can earn for one film or series. As the Second Circuit
observed, "those royalties are a small fraction of their syndication
revenue." Buffalo Broadcasting, 744 F.2d at 931. Common sense
indicates that this economic link between producers and music performing
rights royalties is relatively insignificant and not a barrier to source
licensing.
D. Rule of Reason Inquiry
Even had the Court agreed with plaintiffs that the blanket
license does constitute a restraint on trade, it would survive scrutiny
under the rule of reason analysis that such a conclusion would require.
At bottom, the rule of reason asks whether the challenged
restraint enhances competition. "[I]t focuses directly on the challenged
restraint's impact on competitive conditions," Professional Engineers,
435 U.S. at 688, 98 S.Ct. at 1363, and thus entails "analyzing the facts
peculiar to the business, the history of the restraint, and the reasons why
it was imposed." Id. at 692, 98 S.Ct. at 1365. The history,
reasons, and workings of the music licensing industry have already been
extensively discussed, supra. Accordingly, the Court turns to the
blanket license's effects on competition, weighing the anticompetitive
effects against the offsetting procompetitive benefits. See BMI v. CBS,
441 U.S. at 24, 99 S.Ct. at 1565.
Plaintiffs asserted at trial that the anticompetitive effects
of the blanket license are legion, but the actual effects identified are
alleged to be (1) the reduction or nonexistence of price competition among
composers for cable television music performing rights; (2) BMI's inflated
market power and concomitant ability to increase prices above competitive
levels; and (3) the shifting of the competitive market from the producer
level (where other music and creative rights are negotiated) to the cable
programmer and operator level where there is no price competition. The
relevant market, it is stated, is that where the selection of music occurs;
thus, plaintiffs contend the analysis should be whether the blanket license
engenders competition among BMI affiliates. In sum, then, plaintiffs are
arguing that the blanket license unlawfully eliminates price competition for
music performing rights in syndicated programming. [FN67]
FN67. Apparently, these are the same arguments pressed by the plaintiff
local television stations in Buffalo Broadcasting. There, the trial
court--which was ultimately reversed--found that the blanket license had the
following anticompetitive effects: "the selling power of one [composer]
adds to that of the others and the monopoly of all is enlarged," 546F.Supp.
at 293; it "prevents price competition between and among the pooled
compositions;" id.; and the price paid by the users is unrelated
to the quantity or quality of music used, id. at 294 (citing BMI
v. CBS, 441 U.S. at 31, 99 S.Ct. at 1568 (Stevens, J., dissenting)).
Rule of reason jurisprudence teaches that "[r]estrictions on
price and output are the paradigmatic examples of restraint of trade that
the Sherman Act was intended to prohibit." NCAA, 468 U.S. at 107-08,
104 S.Ct. at 2963. In the NCAA case, the agreement at issue had
"significant potential for anticompetitive effects," 468 U.S. at 104, 104
S.Ct. at 2962, because "[i]ndividual competitors lose their freedom to
compete. Price is higher and output lower than they would otherwise be,
and both are unresponsive to consumer preference." Id. at 106-07,
104 S.Ct. at 2963 (footnotes omitted). As to the product there--the right
to broadcast college football games on television--the Court observed that
"many telecasts that would occur in a competitive market are foreclosed."
Id. at 108, 104 S.Ct. at 2964. An examination of price and output
factors in the case before this Court reveals no such compelling
illegalities.
As to price, plaintiffs did not offer concrete evidence as to
how the price of these rights is inflated beyond what it would be. While
it is understood that there is no price competition between individual
composers or compositions, see CBS Remand, 620 F.2d at 935, that
alone is not conclusive. Plaintiffs did not show that the price of music
performing rights in syndicated programs would be lowered, or be more
competitive, if the blanket license did not exist. Instead, they offered
the testimony of their economic expert, Professor Benston, that the blanket
license is a classic monopoly or monopsony and therefore anticompetitive.
Tr. at 1206-08. In this regard, it should be noted that this was not
brought as a monopoly case under section 2 of the Sherman Act. Further,
that price competition does not exist does not mean that the blanket license
is the cause. With the availability of the direct and source licensing,
this is a situation where price competition could exist-- where there
are buyers interested in purchasing a product available from two or more
sellers. See CBS Remand, 620 F.2d at 935. [FN68]
FN68. See also id. ("a practice that is not a per se
violation, and this blanket license has authoritatively been found not to be
such, does not restrain trade when the complaining customer elects to use it
in preference to realistically available marketing alternatives.").
Plaintiffs believe that BMI's pricing is blatantly illegal.
They query whether in a competitive market a BMI composer could obtain three
times the performing royalties than his or her ASCAP counterpart receives,
or three or four times than is received from broadcast television. This
question is interesting, for as their only substantive data on price it
indicates a different definition of the relevant market, the one recently
identified by the ASCAP rate court in determining a reasonable cable license
fee: "[I]f we are to talk of competitive pricing, we must start with the
premise that the relevant market is one for aggregative performance
licenses, not the market for the services of individual composers and
musicians." Showtime, 912 F.2d at 591 (Magistrate Judge's
opinion). Plaintiffs' comparison between the BMI fees broadcast television
licenses and earlier cable and broadcast licenses (including ASCAP rate
court determinations), on the one hand, and the one percent fee demands that
encouraged this litigation, on the other, are not indicative of
anticompetitive pricing. Earlier fees are, of course, going to be at lower
levels. Those fees, which were explicitly interim fees, do not represent
the appropriate benchmark. Furthermore, the Showtime decision
covered fees for a four-year period from 1984.
More importantly, that BMI sought certain fee levels
does not make it an antitrust violator. An asking price is a bargaining
position. There was testimony that this price was simply the opening volley
in the negotiation game. For example, the one percent demand to BET was
not "frozen in stone," as BMI made clear. P 3M. [FN69] It is unquestioned
that BMI hoped to triple its license revenues, Tr. at 2377-79, but that is
even a laudable attempt to increase profits. Its proposed license fee may
be "absurdly high," Brenner HBO Dep. at 44-45, but a high demand is a
recognized tactic in the competitive marketplace. Furthermore, in view of
the fact that price competition could occur because, to name one
option, source licensing of music rights is available, it is hard to find
support for plaintiffs' argument. Lastly, as to price, the Court echoes the
remark in BMI v. CBS that "[n]ot all arrangements among actual or
potential competitors that have an impact on price are per se
violations or even restraints." 441 U.S. at 23, 99 S.Ct. at 1564
(emphasis supplied).
FN69. See also P 6E (letter from BMI to the Family Channel counsel)
("BMI is certainly willing to discuss any new license fee proposals you may
have....").
If negotiation occurred at the point plaintiffs want it--at
the source, when producers negotiate the other sticks in the bundle of music
rights they acquire in composer-for-hire music [FN70] or in preexisting
music--it is difficult to conclude that there would be more price
competition than exists with the blanket license. As stipulated by the
parties, there is tremendous competition among composers for such contracts,
as there is among proprietors of preexisting music, resulting in widely
varying prices for synchronization and other rights. As the Second Circuit
observed in Buffalo Broadcasting,
FN70. As explained supra, the vast majority of syndicated programming
contains original music created under these composer-for-hire contracts.
With this degree of price competition for music on syndicated
programs already in place, it is entirely a matter of speculation whether
replacement of the blanket license with source licensing would add any
significant increment to price competition at the point where the
syndicators decide which music to use.
744 F.2d at 932-33. That prices are not competitive does not
imply anticompetitive behavior. In any event, on this record, the Court
cannot determine whether price competition among compositions would be
promoted by the elimination of the blanket license. What is apparent,
however, is that price competition is not significantly restrained by the
blanket license.
Plaintiffs attempted to show that the lack of price
competitiveness is a result of, or can be inferred from, the market power of
BMI. It is undeniable that BMI is a formidable presence in the music
performing rights market, and is certainly perceived to be extremely
powerful. But even assuming BMI has monopoly power and uses that power to
extract fees, that alone does not constitute anticompetitive behavior in
violation of 1. "[A]n excessive price alone does not establish a
violation of the antitrust laws, because imposition of a high price is not,
in and of itself, an anticompetitive act." Williamsburg Wax Museum, Inc.
v. Historic Figures, Inc., 810 F.2d 243, 252 (D.C.Cir.1987). As the
Second Circuit explained in United States Football League v. National
Football League, 842 F.2d 1335 (2d Cir.1988): "Prices not based on
superior efficiency do not injure competitors but rather invite competitive
entry.... 'Setting a high price may be a use of monopoly power, but it is
not in itself anticompetitive.' " 842 F.2d at 1361 (citations omitted)
(quoting Berkey Photo Inc. v. Eastman Kodak Co., 603 F.2d 263, 294
(2d Cir.1979), cert. denied, 444 U.S. 1093, 100 S.Ct. 1061, 62
L.Ed.2d 783 (1980)); see also Olympia Equipment Leasing Co. v. Western
Union Telephone Co., 797 F.2d 370, 375 (7th Cir.1986) ("a firm with
lawful monopoly power has no general duty to help its competitors by holding
a price umbrella over their heads"), cert. denied, 480 U.S. 934, 107
S.Ct. 1574, 94 L.Ed.2d 765 (1987); Showtime, 912 F.2d at 587 n. 31
(Magistrate Judge's opinion). Simply put, the fact that BMI has more market
power than it would in a hypothetical, more competitive market for music
performing rights does not necessarily make its pricing strategy
anticompetitive. Cf. id., 912 F.2d at 570 (that plaintiffs in
CBS Remand and Buffalo Broadcasting failed "to prove an antitrust
violation does not mean that the Magistrate [Judge] lacked evidence
sufficient to support a finding that ASCAP enjoys more market power than it
would have in a freely competitive market.") (Second Circuit Opinion).
Moreover, there was no evidence that output was, or is, in any
way impeded by the blanket license. Indeed, ample evidence was presented
that the blanket license increases output. As explained by defendant's
economic expert, the blanket license encourages the use of music by
eliminating marginal costs once the music is purchased. Tr. at 2077-78.
For example, a composition can be simultaneously consumed by many users.
Having to price individual performances or individual compositions would
create additional costs, thereby decreasing the total amount of music used.
The Supreme Court focused on this competitively beneficial
characteristic of the blanket license, declaring that "Broadcast Music
squarely holds that a joint selling arrangement may be so efficient that it
will increase sellers' aggregate output and thus be procompetitive."
NCAA, 468 U.S. at 103, 104 S.Ct. at 2961 (citing BMI v. CBS, 441
U.S. at 18-23, 99 S.Ct. at 1561-64). [FN71] "[T]he availability of a
package product that no individual could offer enhanced the total volume of
music sold.... there was no limit of any kind placed on the volume that
might be sold in the entire market and each individual remained free to sell
his own music without restraint." Id. 468 U.S. at 114, 104 S.Ct. at
2967.
FN71. The trial court in Buffalo Broadcasting declined to ascribe
significance to the output factor, because "due to the absence of price
competition, uncurtailed supply has no effect on prices." 546 F.Supp. at
294. But, as indicated by the language from the Supreme Court cited in the
text, the significance of output is not solely its effect on price.
Another procompetitive effect is the tremendous efficiency of
the blanket license, which, ultimately, reduces costs to buyers and
maximizes output. This beneficial economic effect arises from the
elimination of potentially thousands of transactions that would otherwise
have to occur, in negotiating licenses, monitoring of use, sales, and
enforcement of copyrights. "Individual sales transactions in this industry
are quite expensive, as would be individual monitoring and enforcement,
especially in light of the resources of single composers." BMI v. CBS,
441 U.S. at 20, 99 S.Ct. at 1563. Even outside the context in which
blanket licensing arose--to compensate composers for spontaneous, live use
of music in a multitude of settings--it "reduces costs absolutely by
creating a [product] that is sold only a few, instead of thousands of times,
and that obviates the need for closely monitoring the [programmers] to see
that they do not use more than they pay for. [It] also provides the
necessary resources for blanket sales and enforcement, resources unavailable
to the vast majority of composers and publishing houses." Id. at 21,
99 S.Ct. at 1563 (emphasis supplied, footnotes omitted). [FN72] Here,
evidence was adduced indicating that the blanket license eliminated these
costs for composers and publishers because without it, they would need to
retain additional personnel to perform the functions performed by BMI (and
ASCAP and SESAC): negotiating, monitoring, auditing, and bookkeeping.
E.g., Boris V.Tr. (D1111A) at 116-17. Without the benefits of the
aggregating function of the blanket license, output would be reduced because
individual composers and publishers would not be financially able to
accomplish these ends. [FN73]
FN72. These observations led to the Court's conclusion that "a bulk license
of some type is a necessary consequence of the integration necessary to
achieve these efficiencies, and a necessary consequence of an aggregate
license is that its price must be established." 441 U.S. at 21, 99 S.Ct. at
1563.
FN73. It has been argued that the blanket license is transactionally
inefficient because of the legal fees incurred in negotiating over blanket
license fees and the number of lawsuits on this issue. The relevance of
this observation is not apparent.
As plaintiffs point out, however, transactional efficiencies
would not be eliminated were the blanket license replaced by source
licensing (but not other alternatives). Producers already negotiate and
enter into contracts and licenses with composers and publishers for the
acquisition of all the other rights in music; music performing rights would
just be part of that same process and therefore no substantial additional
transaction costs would be incurred. Defendant admits that if a "complete
rights buy-out" were to take place at the source, i.e. when producers
license their syndicated programming, these costs would not increase,
because the rights would be granted directly (eliminating negotiation costs)
and indemnification could be provided at that point. See, e.g., Tr.
at 2241-42. In other words, there would be direct royalty distributions, a
state of affairs plaintiffs insist is far more efficient than using BMI,
whose administrative costs generally range between 15 and 20% of their
collections. See J.S. 24. Indeed, the monitoring conducted by
BMI primarily serves as a means of determining the proper distribution of
fees (rather than as a copyright enforcement mechanism). J.S. 21-22.
Plaintiffs also claim that there is already a system in place that would
permit the payment for music performing rights based on the success of the
production, akin to the "residuals" system used for soundtrack royalties (e.g.,
P 29A 7) and videocassette rollover options (e.g., P 39D 8(a)
[FN74] ). Producers do, at times, pay other creative artists 'back-end'
compensation--residuals--based on future releases or receipts. Tr. at 398-
400; 1128. This arrangement has been used for music performing rights for
commercials, Boris V.Tr. (D 1111A) at 97-98, and for music rights for
videocassettes and soundtracks, id. at 99. Plaintiffs conclude from
these facts that the BMI blanket license is costly in comparison to producer
source licensing because it creates the need for an elaborate structure for
determining who should get paid, a structure that is totally unnecessary in
a source licensing marketplace.
FN74. This clause provides for a flat sum to be paid if videocassettes are
made of the movie, with another flat fee to be paid upon the sale of 50,000
videocassettes, and additional flat fees to be paid each time an additional
50,000 copies are sold.
But the source licensing scenario is not as rosy as plaintiffs
paint it. Plaintiffs' own industry expert explained that up-front buyouts
are not preferred by creative artists because it is difficult to predict the
commercial success of programming. Tr. at 634-36. [FN75] Given the
resulting difficulty of valuing future performances, composers predictably
do not like that type of system. Tr. at 634, 1750-52, 1951-52. As for a
residuals system, although preferable to up-front buy-outs, Tr. at 1954, it
arose out of a talent guild system that turned out to be unworkable (it
worked as a cartel, limiting entry and output) and of questionable
legality. Tr. at 2117-20. Absent a guild or similar arrangement, up-front
buyouts suffer from some of the inefficiencies of direct licensing,
especially as regards monitoring. As defendant's economist explained,
individual composers and publishers would have to monitor constantly to
ensure that the user does not exceed the scope of the license or underreport
the number of performances--there is a disincentive for the producer to
comply with the license terms so as to lessen their liability for
royalties. Tr. at 2242. Finally, "back-end" profit participation
agreements, which some prominent composers have obtained, [FN76] share many
of the same disadvantages, and plaintiffs' expert testified that those type
of agreements for other creative artists generate revenue only in the rarest
of circumstances. Tr. at 617-21.
FN75. Most projects are commercial failures. J.S. 101.
FN76. E.g., Tr. at 1984, 1993-95; 1746-47.
That source licensing may be less restrictive--in the sense
that it is more efficient and therefore more procompetitive in certain
respects than the blanket license--does not make the blanket license
unlawfully anticompetitive, especially with the other factors remaining in
the balance, such as transactions that would still have to take place
(negotiations over price, enforcement), and in light of the conclusion that
blanket licensing is not the only realistic alternative available to
plaintiffs.
We must be mindful that we are not dealing here with a
conventional product (or conventional market), but intellectual property,
the rights to which are governed by statute. The policies of the copyright
laws must also be considered. Although the copyright law does not shield
intellectual property from antitrust analysis, it does shape the inquiry
because it is relevant to the market at issue. [FN77] As noted by
Magistrate Judge Dolinger, one major benefit conferred by the blanket
license on licensees is that it "represents, in effect, an insurance policy
against copyright liability for the full range of the cable company's
acquired programming." Showtime, 912 F.2d at 592 (Magistrate Judge's
Opinion). While the maximization of music use is not the issue here, the
efficiency of the blanket license in promoting the goals of the copyright
laws is obvious. It protects copyright holders from infringements and
provides them compensation. [FN78] See F.E.L. Publications, 214
U.S.P.Q. at 414.
FN77. The Sherman Act has always been discriminatingly applied in light of
economic realities, including the realities of the unique market conditions
for music performing rights, which were created by the copyright laws.
See BMI v. CBS, 441 U.S. at 14-15, 99 S.Ct. at 1559-60.
FN78. An examination of the market for synchronization rights--where the
plaintiffs seek negotiation--suggested to one writer that "some form of
collective licensing is the most efficient and effective means of permitting
copyright owners and users to take maximum advantage of statutory
performance rights." Comment, Controlling the Market Power of Performing
Rights Societies: An Administrative Substitute for Antitrust Regulation, 72
Calif.L.Rev. 103, 113 (1984).
Part of the reason plaintiffs could not offer convincing
evidence stems from the conceptual difficulty in analyzing the
competitiveness in the market of a unique product. As noted by the Supreme
Court, the product at issue here, the blanket license, is more than the sum
of its parts, the licenses to individual compositions. It is "a package
product that no individual could offer." NCAA, 468 U.S. at 114, 104
S.Ct. at 2967. Even viewing the product as individual compositions,
however, music performing rights fit only awkwardly within the mold of a
regular market where price is the key determining factor in selection.
Musical compositions are strikingly unique; their value reflects not only
the perceived quality of the music but also the reputation of the composer,
the popularity of the composition (if preexisting), historical
circumstances, and other factors. The testimony revealed that price is
simply not the most critical attribute in selection or purchase. E.g.,
Tr. at 303 (describing process of music selection and synchronization into
program soundtracks); Tr. at 1098 (a Walt Disney Studio Vice President
testified, "We may get quotations for five songs for the same use, and it's
only after they've gone through the final phase of editing and dubbing, and
possibly in some cases previewing the picture to see how it plays, that
they'll decide on the final song selection."). [FN79]
FN79. The ASCAP rate court observed that "there is no reason to assume that
a perfectly competitive market is the appropriate model for rate setting
here, and, in view of the working of the Consent Decree as well as the
policies embodied in the Copyright Act, there is some reason to conclude
otherwise." Showtime, 912 F.2d at 593 (Magistrate Judge's opinion).
E. Split Licensing
The split blanket license, plaintiffs contend, fails the rule
of reason test and, in any event, violates BMI's consent decree. See
J2 Art. IX(A). The controversy over the split licensing proposal deserves
separate treatment, because it is quite apart from the general challenge to
blanket licensing for syndicated programming. At the outset, it should be
noted that the issue is not as crystallized as plaintiffs claim; they
insist that BMI was demanding the split license and not accepting any other
alternative. As indicated earlier, that is not the case. Thus, the
assessment must be of what amounts to a licensing proposal that represents
one option, a fact that immediately removes much of the anticompetitive
tinge that might otherwise color the split license.
As to whether a split-licensing scheme would run afoul of the
antitrust laws, that question has already been answered in the negative.
Plaintiffs' thesis that if cable system operators must secure licenses
separate from the cable programmers they will have no alternative but to
take a blanket license from BMI was simply not proven. To recapitulate,
cable system operators do have realistically available
alternatives. While direct licensing is not among the options, cable
system operators have the ability to obtain source licensing and per program
licensing. The onus of the effort involved would no doubt lead to demands
for source licensing from their immediate suppliers, the cable programmers
(indeed, cable operators have consistently sought indemnifications from
cable program systems for this purpose [FN80] ).
FN80. That they did not obtain these indemnifications is not dispositive
either way; no money was offered, Tr. at 435, 694, and the cable
programmers believed (incorrectly) that they in turn could not obtain source
or other licensing.
Even were the split license a restraint--and even were there
no realistically available alternatives--the split license would survive
rule of reason scrutiny. Plaintiffs claim that copyright holders would be
shielded from competition as to system operators because the latter have no
control over the selection or use of the syndicated programs and no ability
to choose among competing programs. But that is a matter between the
programmers and the operators; and it was proven at trial that system
operators do in fact have choice as to the programming, most notably in the
clauses that permit them to edit programming for standards and practices.
And, the system operators have formidable power in the market, as is evident
from the vertical integration and concentration of economic power and, more
importantly, the aggregated bargaining strength they can exert through their
nationwide trade association, plaintiff NCTA. Furthermore, the split
blanket license would have procompetitive effects in the same manner that
the blanket license does for radio stations, bars, and similar sites (see
Moor-Law ), where the public performers of the music [FN81] are unaware
of what music will be played and there exists a large number of musical
compositions that may be played. A blanket license for system operators
would also be transactionally efficient since, as cannot be disputed, system
operators need music performing rights licenses for their local origination
and public access programming and the two types of licenses could be
negotiated at the same time. See J.S. 81; Tr. at 987-89.
Contrary to plaintiffs' assertion that the split license proposal
demonstrates BMI's determination to cartelize the music performing rights
market (i.e., an intention to act anticompetitively), it was instead an
understandable, if not reasonable, response to the unlicensed status of the
greater part of the cable industry, to the failure of almost seven years of
negotiations with the NCTA, see J.S. 81-85; Tr. at 501-02;
948-49, 952- 53--and to the resulting infringements of its affiliates'
copyrights. [FN82]
FN81. Cable operating systems are publicly performing the music they
transmit to their subscribers. See 17 U.S.C. 106(4).
FN82. It bears mention again that all the circumstances are to be considered
in a rule of reason analysis. E.g., Professional Engineers, 435
U.S. at 690, 98 S.Ct. at 1364 ("Unreasonableness ... could be based either
(1) on the nature or character of the contracts, or (2) on surrounding
circumstances giving rise to the inference or presumption that they were
intended to restrain trade and enhance prices"); accord Continental TV,
433 U.S. at 49, 97 S.Ct. at 2557.
That a split license would not violate the antitrust laws,
however, does not dispose of a separate (though related) concern: whether
it violates BMI's consent decree, entered into in 1966 as settlement of an
antitrust suit brought by the U.S. Justice Department. Although barely
mentioned at trial, plaintiffs addressed this issue in their post-trial
memoranda. They note that Art. II(4) of BMI's original (1941) consent
decree required BMI to grant through-to-the-viewer licenses to radio
networks, and that the 1966 decree, in Art. IX(A), broadened the provision
to include television networks as well (television having been in its
infancy in the early 1940s). Because cable television did not exist in
1966, and because the apparent intent of the Art. IX(A) proscription was to
curb the inordinate power of BMI over down-the- line receivers of network
programming, plaintiffs argue that cable system operators, as entities
similar to local television network affiliates, are or should be protected
by that provision.
Plaintiffs' arguments are given more force by a recent court
decision. In United States v. ASCAP (In the Matter of the Application of
Turner Broadcasting System, et al.), No.Civ. 13-95 (WCC) (S.D.N.Y.),
Memorandum and Order July 11, 1991 ("Application of Turner "), a
decision that issued after the instant case was tried and submitted, United
States Magistrate Judge Dolinger ruled that ASCAP's consent decree (J1)
requires it to issue a through- to-the-viewer blanket license to cable
program services covering not only the programmers' transmission to cable
system operators but also the transmission by cable system operators to
subscribers. [FN83] ASCAP, like BMI here, had asserted the right to extract
licenses from both cable programmers and operators. [FN84]
FN83. He also ruled that the decree requires ASCAP to issue perprogram
licenses to programming services as an alternative to the blanket license.
FN84. It is not clear from that opinion whether ASCAP offered other
alternatives, as BMI did in the instant case.
At issue there was the following language from the 1950
decree, which orders ASCAP to issue music performing rights licenses on
request:
To a radio broadcasting network, telecasting network or wired
music service ... on terms which authorize the simultaneous and so-called
delayed performance by broadcasting or telecasting ... of the ASCAP
repertory by any, some or all of the stations in the United States
affiliated with such radio network or television network ... and do not
require a separate license for each station or subscriber for such
performances....
J1 Art. V(A). It was undisputed that this provision requires
ASCAP to provide through-to-the-viewer licenses to broadcast television
stations. But ASCAP claimed that cable television is not within the terms
of the decree and, in any event, is so differently structured (both in terms
of technology and financial arrangements) from broadcast television that
even a broad reading of the provision would not warrant extending its
protections to the cable industry.
The Magistrate Judge rejected these arguments. After an
exhaustive examination of the history and development of the decree,
including the various parties' intentions, and the general
antidiscrimination provisions of the decree (see Art. IV(C)), and using
traditional tools for the construction of contracts, the Magistrate Judge
agreed with the plaintiff cable programmers that, as they are the functional
equivalent of broadcast television networks, and the decree was not
unambiguous as to the reach of that provision, they are covered by Art. V(A).
In reaching this conclusion, the Magistrate Judge determined
that one of the purposes of the consent decree was to "disinfect" ASCAP as a
potential combination in restraint of trade, in violation of the antitrust
laws. Mem. & Order at 24. He observed that ASCAP had become a government
target "because of its potential ability to control a significant portion of
the market for music used in non-dramatic public performances, whether on
radio or other settings" Id. at 27. The original 1941 decree thus
"balanced the playing field to a degree and spared the local stations from
facing the unenviable choice of either paying whatever ASCAP demanded or
foregoing network programming." Id. at 28. "[T]he Decree was
designed to limit ASCAP's ability, by pooling copyrights for large amounts
of music used in radio broadcasting, to extract unreasonable fees for
performance of music." Id. The 1950 Decree "extended the specific
protections of the 1941 Decree-- including both the requirement for one
license to cover the publicperformance of network programming ... to all
forms of mass communication known at the time that might utilize significant
amounts of ASCAP music." Id. at 30. He characterized the 1950
amendments to the decree as an "effort at inclusiveness," and further noted
that "on its face the [1950] Decree appears to apply to television
programming transmitted to the public irrespective of the technology used to
make the transmission ... [and] also any financial arrangement between the
original packager of programming identified with the packager and the entity
that transmits that packaged programming to television viewers." Id.
at 30-31. "[T]he solution adopted by the Decree rests on the fact that the
packager has greater ability to negotiate on equal terms with ASCAP than
does the affiliated telecaster." Id. at 31.
The two technological differences were dismissed as
irrelevant. As for transmission via cable or fiber-optics rather than
over-the-air signals, the opinion notes, inter alia, that most
broadcast programming is received via cable. And as for the fact that
cable system operators carry dozens of channels whereas local broadcast
television stations only carry one network, he observed that it does not
make cable any less a part of the business of transmitting television
programming into viewers' homes. As for differing financial
structures--principally, the different economic posture of the cable
industry and the fact that, unlike broadcast television, cable programmers
do not pay system operators to transmit their programming--the Magistrate
Judge gave them little weight. He found that the virtual monopoly of cable
operating systems in their locales did not affect interpretation of Art. V(A),
nor did the concentration of ownership among system operators, finding that
there was no inevitability to the number of cable system operators in a
given area and that cable and broadcast television compete directly for
audience, programming, and advertising and that ownership was not an issue
in the decree. Id. at 54-55, 59-60. As to the differing revenue
collection methods, he stated that the original decree was not concerned
with sources of income for the networks; "[w]hat mattered was that the
networks controlled the assembling of a significant body of programming and
transmitted it to a separate entity--the local station--for rebroadcast."
Id. at 58.
In sum, then, the Magistrate Judge took a functional approach
to decree appropriation. "[I]n their relationship with the local system
operators--which is the only relationship currently at issue in this
proceeding--the program suppliers play the same role as the networks in
distributing programming to local cablecasters for transmission under their
name to a local television audience. It is this division of function that
led the drafters of the 1950 Decree to apply the 'licensing at the source'
requirement to television...." Id. at 60. Accordingly, he concluded
that cable programmers are "telecasting networks" within the meaning of Art.
V(A) and are therefore entitled to through-to-the viewer licenses. [FN85]
FN85. Although the U.S. Justice Department (invited to brief the issue to
that court) ultimately concluded that ASCAP should not be required to issue
through-to-the-viewer licenses to cable television, it did observe that had
cable existed in 1950, the government would have sought to include it in
Art. V(A), but ASCAP might not have consented to that inclusion. See
Memorandum for the United States on Decree Construction Issues at 7,
Application of Turner, attached as Appendix C to Plaintiffs' Post-Trial
Memorandum of Law.
Although the parties in this case have not fully briefed the
significance of the Application of Turner decision with regard to
BMI's split license, the question whether BMI's consent decree permits it to
impose split licensing is nonetheless properly before this Court. As noted
above, plaintiffs here did argue the issue of BMI's consent decree (raising
substantially the same arguments as the applicants in that case), and the
short response by defendant to Magistrate Judge Dolinger's decision [FN86]
points to the identical arguments they advanced to justify their dual
licensing approach.
FN86. See Memorandum of Defendant and Counterclaim-Plaintiffs
concerning ASCAP Rate Court Decision, filed July 26, 1991.
The applicable provision in the BMI decree reads:
Defendant shall not license the public performance of any musical
composition or compositions except on a basis whereby, insofar as network
broadcasting by a regularly constituted network is concerned, the issuance
of a single license, authorizing and fixing a single license fee for such
performance by network broadcasting, shall permit the simultaneous
broadcasting of such performance by all stations on the network which shall
broadcast such performance, without requiring separate licenses for such
several stations for such performance.
J2 Art. IX(A). When this decree was entered into, cable
television did not exist, and therefore the lack of any mention of it is not
relevant. Nor are the terms "network broadcasting" or "regularly
constituted network" defined. Nonetheless, the Court concludes that this
provision applies with equal force to the cable television industry. [FN87]
It is clearly within the spirit of the decree to so read Art. IX(A). And
it is also common sense. Although it was earlier concluded that cable
system operators do have realistic alternatives to the blanket license
available to them, the question was much closer as to them than as to the
cable program services, most notably because their actual options are fewer
(direct licensing is clearly unrealistic) and because of their place in the
sequence of events that leads to the ultimate transmission of programming to
the viewer. Their relative power in the marketplace may be considerable,
but so is BMI's when it comes to license the vast array of programming
carried by system operators. These concerns, while insufficient to
constitute an antitrust violation, are plainly the concerns that prompted
the through-to-the-viewer provision for radio and television networks.
Finally, the functional analysis of the rate court is persuasive. The split
blanket license offered by BMI as one alternative is, therefore, unlawful
because it violates BMI's consent decree.
FN87. While the Magistrate Judge's excellent opinion has been highly
informative, this Court independently assessed the evidence of this case
before reaching a similar result.
* * *
In sum, the complaints will be denied and dismissed. [FN88]
FN88. There will be, inevitably, future rate disputes between BMI and cable
industry licensees. Although not a matter presently before the Court, it
bears mention that all parties would apparently benefit from the mechanism
of a rate court comparable to the one utilized for ASCAP.
III. THE COUNTERCLAIM
Defendant BMI, as well as a number of its affiliated music
publishers (hereinafter "publisher counterclaim-plaintiffs"), [FN89] have
asserted copyright infringement claims against plaintiffs
(counterclaim-defendants) TDC and BET for the unlicensed use of their music.
[FN90] As the copyright proprietors, these entities have standing to sue
for the infringement of their rights under the Copyright Act. 17 U.S.C.
501.
FN89. The publisher counterclaim plaintiffs are the following: Irving Music,
Inc.; Gil Music Corp.; Michael Jackson d/b/a Maclen Music; Tree
Publishing Co.; SBK Unart Catalog, Inc.; Screen Gems-EMI Music, Inc.;
Beechwood Music Corp.; Dick James Music, Inc.; Duchess Music Corp.;
Barry Alan Crompton Gibb, Robin Hughes Gibb, Maurice Ernest Gibb, a
partnership d/b/a Gibb Brothers Music; Cherio Corp.; EMI Unart Catalog,
Inc.; ABKCO Music, Inc.; Stone Agate Music, a division of Jobete Music
Co., Inc.; EMI Affiliated Catalog Inc.; EMI Blackwood Music Inc.; and
Ensign Music Corp.
FN90. The counterclaims list the publicly performed musical compositions in
a schedule attached to each complaint.
It is undisputed that thesecable programmers transmitted
programming with the specific compositions listed. [FN91] Indeed, TDC and
BET do not dispute that those transmissions received via satellite home
dishes are public performances. [FN92] Yet, counterclaim-defendants assert
that in transmitting their signals to cable system operators they have not
"publicly performed" the music contained therein within the meaning of the
Copyright Act. E.g., Isakoff V.Tr. (P376A) at 55.
FN91. Claims are made as to forty-four compositions that were publicly
performed by TDC and five compositions that were publicly performed by BET.
FN92. Plaintiffs' Post-Trial Memorandum at 80 n. 38.
To "perform" a work under the Act means "to recite, render,
play, dance, or act it, either directly or by means of any device or
process." 17 U.S.C. 101. The Act states that to perform "publicly"
means to perform "at a place open to the public" or to "transmit or
otherwise communicate a performance ... to the public, by means of any
device or process, whether the members of the public capable of receiving
the performance or display receive it in the same place or in separate
places and at the same time or at different times." Id.
Plaintiffs argue there is no support in the Act or its
legislative history for ruling that cable programmers' transmissions to
cable system operators are public performances. They point to the House
Report accompanying the Act, which they claim establishes that a certain
occurrence may be a performance, such as any act by which a performance is
"transmitted, repeated, or made to recur," but that such a performance
"would not be actionable as an infringement unless it were done 'publicly'
as defined in section 101." H.R.Rep. No. 1476, 94th Cong., 2d Sess. 63,
reprinted in 1976 U.S.Code Cong. & Admin.News 5659, 5676-77. To permit
liability for infringement for any transmission that may facilitate the
public performance of a copyrighted work, but is only directed to a private
facility, they claim, is counterintuitive. Such an approach would be
duplicative and would force every entity playing a role in bringing a
copyrighted work to the public to compensate copyright proprietors.
Plaintiffs' argument proves too much and too little. Not
every entity playing a role in transmission is liable; only those
transmitting "by means of any device or process" would be. Further, their
reading ignores the language and the intent of the Copyright Act. The
identical argument has been rejected previously for those reasons. In
David v. Showtime/The Movie Channel, Inc., 697 F.Supp. 752
(S.D.N.Y.1988), the issue before the court was whether the transmission of
copyrighted material by a cable programming service (SMC) to an
intermediary--cable system operators--for ultimate transmission to the
public falls within the scope of the Copyright Act. After examining the
legislative history, the court concluded that the term "public performance"
was meant to be read broadly, along with all the elements of the Act.
Id. at 758-59. That court's reading and its reasoning are thorough and
persuasive.
Congress intended the definitions of 'public' and 'performance'
to encompass each step in the process by which a protected work wends its
way to its audience. Moreover, it would strain logic to conclude that
Congress would have intended the degree of copyright protection to turn on
the mere method by which television signals are transmitted to the
public.... [W]hether SMC intended to route the protected work to the
public's living rooms through a local cable company or through a transmitter
atop a mountain.... SMC would be transmitting the copyright holder's works
to the public and benefitting by those acts.
Id.
at 759. Accord Coleman v. ESPN, Inc., 764 F.Supp. 290, 294
(S.D.N.Y.1991); Broadcast Music, Inc. v. Hearst/ABC Viacom Entertainment
Systems, 746 F.Supp. 320, 328-29 (S.D.N.Y.1990) (Hearst/ABC ).
This Court agrees with the David court and holds that transmission by
cable programmers of programming containing copyrighted music constitutes
public performance of that music, and that they are therefore liable for
infringement for performing those works without authorization.
Plaintiffs insist that, even if they are infringers, they
cannot be liable because BMI engaged in copyright misuse. Copyright misuse
is an affirmative, equitable defense to infringement that has grown out of
the recognized doctrine of patent misuse. Defendant responds that the
doctrine of copyright misuse does not exist.
The patent misuse doctrine denies a patent holder the right to
collect for infringement where the holder uses its right to violate the
antitrust laws or otherwise abuses the monopoly power granted it by the
patent. See, e.g., Zenith Radio Corp. v. Hazeltine Research, Inc.,
395 U.S. 100, 139, 89 S.Ct. 1562, 1585, 23 L.Ed.2d 129 (1969). The
policies underpinning this doctrine would seem to apply with equal force to
the copyright laws, and so the Fourth Circuit has held. In Lasercomb
America, Inc. v. Reynolds, 911 F.2d 970 (4th Cir.1990), the copyright
misuse defense was allowed to be raised in an attempt to bar the holder of a
copyright in computer software from obtaining infringement relief. Other
courts, as well, have recognized the doctrine. E.g., United Telephone Co.
v. Johnson Publishing Co., 855 F.2d 604, 612 (8th Cir.1988);
Supermarket of Homes, Inc. v. San Fernando Valley Board of Realtors, 786
F.2d 1400, 1408 (9th Cir.1986); F.E.L. Publications, 214 U.S.P.Q. at
413 & n. 9; Mitchell Bros. Film Group v. Cinema Adult Theater, 604
F.2d 852, 865 (5th Cir.1979), cert. denied, 445 U.S. 917, 100 S.Ct.
1277, 63 L.Ed.2d 601 (1980); Coleman, 764 F.Supp. 290, 295;
Moor-Law, 527 F.Supp. at 772-73. Indeed, in a copyright infringement
action brought by BMI, the district court denied BMI's motion to dismiss the
affirmative defense of copyright misuse, holding that it cognizable.
Hearst/ABC, 746 F.Supp. at 328.
That this Court recognizes the equitable defense of copyright
misuse, however, does not help plaintiffs. Plaintiffs' burden in this
regard is too great. First of all, their failure to show violation of the
antitrust laws makes it more difficult to conclude that BMI and the
publisher counterclaim plaintiffs have misused their copyrights. While
such a violation is not a prerequisite to showing misuse, see, e.g.,
Lasercomb, 911 F.2d at 978, its absence means that plaintiffs must
otherwise show that BMI somehow illegally extended its monopoly or otherwise
violated the public policy underlying copyright law. No such showing was
made here. Cf. Moor-Law, 527 F.Supp. at 773 (relevant issue is
whether contested feature of licensing is a product of the convenience of
the parties or of an effort by the copyright holder to extend its monopoly
unlawfully). Plaintiffs point to BMI's market power as the aggregate
licensor of its thousands of members and the purported anticompetitive
effects resulting therefrom. But, as discussed, any anticompetitive
effects that the blanket license may engender are outweighed by the
beneficial effects of that system- effects that promote, rather than hinder,
the important public purposes of the Copyright Act: the compensation of
copyright proprietors for the public performances of their works.
Lastly, plaintiffs maintain that BMI and the publisher
counterclaim-plaintiffs should be estopped from asserting infringement
because they have "unclean hands," i.e., because of their purportedly
anticompetitive behavior. The doctrine of equitable estoppel denies a
party's right to assert a claim because of that party's act or omission.
Unclean hands calls for the denial of an otherwise meritorious claim where
the claimant has acted so improperly as to make punishment of the claimant
outweigh the defendant's unlawful conduct. See generally Hearst/ABC,
746 F.Supp. at 329-30; Coleman, 764 F.Supp. 290, 295-96. As noted by
the Hearst/ABC, court, unclean hands is recognized "only rarely" in
copyright cases, where the copyright holder's "transgression is of serious
proportions and relates directly to the subject matter of the infringement
action" 746 F.Supp. at 329 (quoting 3 Nimmer on Copyright 13.09[B]
at 13- 145 (1988)).
Plaintiffs/counterclaim defendants rely for this proposition
on the case of Tempo Music, Inc. v. Myers, 407 F.2d 503 (4th
Cir.1969). There, the defendant successfully raised these affirmative
defenses to an infringement action by an ASCAP member because ASCAP had
refused to provide a list of its repertory to the defendant, who then had
inadvertently infringed the plaintiff's copyright. In other words, the
defendant there had attempted not to infringe, but the illegal actions of
plaintiffs' agent--ASCAP's consent decree requires it to provide repertory
lists--had forced defendant to do so.
For plaintiffs/counterclaim defendants here to succeed with
the defenses of equitable estoppel and unclean hands, then, requires them to
show at least the responsibility of BMI for their infringements, as well as
unlawful conduct by BMI. Plaintiffs advance three assertions in this
regard: (1) BMI's exorbitant fee demands to BET for a blanket license and
to TDC "only" for a split license; (2) BMI's alleged violation of the
antitrust laws and of articles VIII(A) and IX(A) of its consent decree; and
(3) BMI's conduct that purportedly precluded any other licensing thereby
forcing plaintiffs either to take the blanket license or infringe.
Had these assertions been proven, it might have been possible
to conclude that counterclaim plaintiffs assisted in bringing about TDC's
and BET's unlicensed status and, perhaps, their infringements. But the
evidence at trial does not permit such findings. It is clear that the
asking price was only an initial demand to which plaintiffs did not fully
respond and that split licensing was not the only alternative offered. BMI
would violate its consent decree if it absolutely insisted on split
licensing, but it has not done so. [FN93] Its attempt could be
characterized as a good-faith, if misguided, new approach. No preclusion of
other licensing options having been demonstrated, [FN94] nor antitrust
violation or otherwise unlawful anticompetitive behavior shown, these
defenses are valueless.
FN93. Nor was a violation of the decree's antidiscrimination provision (Art.
VIII(A)) shown.
FN94. In Hearst/ABC, the court denied a motion to dismiss the
equitable estoppel and unclean hands defenses to an infringement action
because if it were proven that the cable programming service were truly
unable to obtain licenses other than the BMI blanket license, these defenses
could be raised. 746 F.Supp. at 329. That ruling does not support
plaintiffs here.
Defendants TDC and BET infringed counterclaim- plaintiffs'
copyrights. There remains, however, the question of damages.
Defendant-counterclaim plaintiffs requested statutory damages, see 17
U.S.C. 504(c), and, on the basis that plaintiffs willfully infringed,
they ask the Court to enhance those damages to the statutory maximum of
$100,000 per work infringed, see id. 504(c)(2). Willfulness in this
context is established where the infringer knows that his or her action
constitutes infringement. Fitzgerald Publishing Co. v. Baylor Publishing
Co., 807 F.2d 1110, 1115 (2d Cir.1986). The willfulness of TDC's and
BET's infringement here is obvious. Syndicated programming carried (and
scheduled to be carried) by both services admittedly includes music from the
BMI repertory. J.S. 44. TDC's license expired on December 31, 1989,
but it continued transmitting programming, id. 77, Tr. at 142;
and BET has never had a BMI license. J.S. 79.
It is appropriate, therefore, that statutory damages be
awarded, but in a sum, at $45,000 per work, less than the maximum
requested. Accordingly, statutory damages are $1,980,000 against TDC for
the forty-four compositions infringed, and $225,000 against BET for the five
compositions infringed. [FN95]
FN95. The issue of attorney's fees shall be briefed according to the
schedule set forth in the ordering paragraphs.
IV. CONCLUSION
Accordingly, as set forth in the findings of fact and
conclusions of law recited above, it is hereby
ORDERED that the complaints are denied and dismissed. It is
FURTHER ORDERED that the defendant-counterplaintiffs' prayers
are granted and a separate judgment has issued this date. It is
FURTHER ORDERED that the parties exert their best efforts to
resolve the question of attorney's fees under 17 U.S.C. 505. In the
event that they are unable to reach prompt agreement, the issue shall be
briefed as follows: defendant-counterclaim plaintiffs' motion shall be filed
no later than September 16, 1991; plaintiffs' opposition, no later than
October 7; the reply, if any, no later than October 14. [FN96]
FN96. Should an appeal be timely noted, then the briefing of attorney's fees
shall be deferred until conclusion of the appellate process.@
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